1 / 6

McDonald's Unveils Major Renovation for 30,000 Restaurants Worldwide

After three decades without updates, McDonald's is executing a comprehensive redesign of 30,000 locations at an unprecedented scale. The iconic red roof will be transformed to a modern "iPod look" while retaining the essence of Ronald McDonald and the golden arches. The new design will feature a palette with terra cotta hues and more organic materials like brick and wood. The redesign includes three zones: the "linger" space with a cozy atmosphere, the efficient "grab and go" area, and a "flexible" zone for families. Franchisees face significant costs, stirring mixed reactions.

luke-schwartz
Download Presentation

McDonald's Unveils Major Renovation for 30,000 Restaurants Worldwide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mickey D's McMakeover

  2. 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” • After 30 years without any renovation, McDonalds plans makeover • Want to create an “ ipod look

  3. Good bye to the red roof • Ronald McDonald and golden arches will stay • Red and yellow colors stay, but changing red to “terra cotta” and adding colors

  4. Less plastic, more brick and wood • Design firm Lippincott Mercer in charge of redesign, a company with successful experience with companies like Nissan in 2002 improving sales immensely • 3 zones within restaurants: “linger”, “grab and go”, “flexible”

  5. “linger” zone Starbucks like atmosphere with sofas and wifi • “grab and go” zone with tall counters with bar stools for customers eating alone • “flexible” zone for families

  6. estimated by franchise consultant 300-400 thousand dollars to redesign • franchisees have to pay for renovations themselves • “many franchisees are dead set against this change, especially because they already spent millions remodeling their restaurants in the past 4 years.” Richard Adams, current franchise owner consultant

More Related