Enhance Library Visibility & Engagement with OCLC Spotlight Program

1. The OCLC Library Spotlight Program ™ Localize, Mobilize, and Spotlight Your Library Jeff Penka Director, Global Discovery & Syndication

2. Today’s Discussion • The Environment • Syndication • Engagement • Mobile Trends • Claim Your Library • Tell Your Story • Meet Users at Point of Need • Build a Free Mobile Interface

3. The Environment Libraries Face • Mobile Use is Rapidly Growing • Funding and Resources Continue to Challenge • Library as Place • Increased Priority on virtual Point of Need too, People aren’t on the Library Web Site • Need to Understand and Quantify Impact or Value Do these seem familiar?What areas are you concentrating on in outreach & visibility activities ?

4. What is Web syndication? “Web syndication is a form of syndication in which website material is made available to multiple other sites. . . . The term can also be used to describe other kinds of licensing website content so that other websites can use it.” http://en.wikipedia.org/wiki/Web_syndication

5. Data & Services

6. Transform to Active Engagement

7. Mobile Trends from worldcat.org • Since 2010: • Mobile use of worldcat.org has increased from 0.3% of total traffic in 2010 to almost 4% in 2013, a growth of approximately 1300%. • Mobile Growth by Operating System 2010-2012 on worldcat.org

8. Mobile Trends from worldcat.org • Mobile use by OS and Device Type from May 2012 to May 2013

9. Library as Place • "The library as place started out as a repository, and now has become more of a human space, more of a gathering space for people who need information, for people who want to learn. • For curious people, for people with personal needs and professional needs, to try to find the information they need to answer their own questions. • But it's definitely a social space." • ~ Pam Baker, Reference Librarian, California State University – Monterey Bay • http://wikis.ala.org/professionaltips/index.php?title=Library_as_Place • http://eresearchlibrary.wordpress.com/2009/04/20/what-is-a-library-now-csu-monterey-bay-opens-new-library/

10. http://www.worldcat.org/spotlight/

12. http://www.nypl.org/events/calendar

13. http://www.nypl.org/locations

14. http://www.nypl.org/locations/115th-street

15. http://library.arlingtonva.us/eventscalendar/

16. http://library.arlingtonva.us/locations/

17. http://library.arlingtonva.us

18. http://library.arlingtonva.us

19. Initial Target Partners • Location and Event Services • Social Reading • Reference Belmont Public Library

29. What kinds of information would you find helpful in such a report?How do you measure reach and impact?

32. Spotlighting Libraries on worldcat.org(approx 60 million visitors over the last 12 months) • New home screen (coming soon) • Nearby Libraries on Record Pages (available now) • Library Search and Harvestable Profile Pages

33. Worldcat.org Homepage Upwards of 40,000 page views per day • Over the last 12 months: 10.5 million views 7.5 million unique visits

34. Worldcat.orgDetailed Record Page 300-500,000 page views per day • Over the last 12 months: • 121+ million views 55+ million unique visitors Goal: Impressions & Options for Users

37. OCLC Library Spotlight Program ™ www.worldcat.org/spotlight See examples via our Sneak Peak Gallery for webinar participants athttp://www.worldcat.org/spotlight/organization/gallery/

38. Let’s take a moment for questions and comments…

39. Localize, Mobilize, andSpotlight Your LibraryServices and Outreach Johannes NeuerAssociate Director of Marketing

40. Turn on Your Spotlight with RSS • Rich Site Summary orReal Simple Syndication • XML file output • Make your content availablevia RSS • Broadcasts your data to readersand applications

41. Where Do I Start? • Ask your website admin to create feeds for your event calendar • Start a blog using Drupal, Tumblr or WordPress • Burn your feeds with Feedburner (for statistics and automated e-mail distribution) • Integrate feeds with your e-mail newsletters, partners and social media

42. Build a Patron Profile • Collect information aboutinterests and locationswhen asking patronsto opt in to your services (e.g. e-mail newsletters) • Make it easy for patrons to change their preferences • Only send relevant information to maximize engagement with your content and services

43. NYPL RSS Feeds • Blog posts – broken down into multiple channels • Events – broken down by location and age group • Exhibitions • Tumblr posts

44. Relevant Blog Posts on Twitter • Automated content intake fromblogs and Tumblr • Publishing based on real-timeconversation analysis • Increased relevance • More blog visits and discovery ofNYPL collections

45. Local Events on RedRover App • Location-aware app and sitedisplay relevant content • Automated feed for 91 locations • Custom XML format • Curated main event feed • Automatic image selection based on rules • Ability to follow your favorite libraries

46. Personalized Local E-Mail Newsletters • Patrons select favoritelibrary location • Weekly personalizedevent updates • Mix of syndicated and curated content • Patrons with localization are fasted growing segment

47. Summary • Get your content ready for syndication • Build a comprehensive patron profile • Take your publications to the next level with localization and personalization • Identify outlets and partners to reach prospects beyond your own publications • Automate delivery