1 / 10

Strategic Price and Promotion Analysis for reamTeam Corporation

This report by the reamTeam Corporation's Board of Directors discusses the shift to a Low Price/High Production strategy, cost reduction measures, promotion strategies, market share analysis, and logistical figures. Key insights on price strategy and sales correlations are provided.

tiger
Download Presentation

Strategic Price and Promotion Analysis for reamTeam Corporation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. reamTeam Corporation Board of Directors: Reports and Presentations Emma Harlow Graham Haynes Neil McCabe Matt Sawler

  2. Synopsis of Price Strategy reamTeam • Medium Price/Medium Production • Strategically moving into a Low Price/High Production PPF SCUs

  3. Overview of Operations • Inc SCUs

  4. Promotion Strategy • Heavy Promotion Strategy • Total costs down from $1,175,000 to $1,325,000. • (11.3% decrease) • 21.5% higher expenditure than the industry average • Our direct competitor spent 30.5% less on promotion at $900,000 • Strong Correlation • Between sales and promotion • 3,607 units lost shows demand correlation

  5. Logistical Figures

  6. Sales Conclusions

  7. Conclusions Market Share

  8. Questions?

  9. Thank you reamTeam Corporation

More Related