How to Sell T-Link TL250/300

1. How to Sell T-Link TL250/300

2. T-Link Internet & Network Alarm Communicators Internet alarm communications for multi-branch Financial Institutions, Governments, Educational facilities, and Retail enterprises

3. Introduction The DSC T-Link family of products enable alarm communication over networks, including the Internet. • Enterprise Security • Compatible with both DSC and third party control panels(1) • Rapid and easy programming • Full supervision • UL AA High-Line Security and ULC level 3,4,5 (1) Different T-Link products are compatible with different control panels. This training course will train you on the differences.

4. Benefits to the Security Dealer • Selling it is easy: The ROI is easy to prove and the added security is clearly evident • DSC support is on hand: Marketing materials are available to help your salespeople explain the advantages of T-Link. • Installation generates revenue: Recurring revenue is created because the customer will pay additional fees for Internet monitoring.

5. Opportunities using the Internet The Internet has saved business billions of dollars by providing an inexpensive, reliable network for transmitting information • Uses standard protocols to send information (TCP-IP, UDP, etc) • Redundant communication nodes ensures reliability • Virtual Private Network (VPN) technology makes the Internet secure • Enterprise networks are professionally administered and rival phone line stability

6. Sales Note Consumer households and businesses are adopting Voice over IP (VoIP) to save on basic phone costs. Security salespeople will need to be able to offer an alternative like T-Link when no traditional phone line is present.

7. The T-Link Family Core products in the T-Link family are the TL300 and TL250 • The TL300 is a universal IP communicator that is compatible with any control panel that uses Contact ID • The Tl250(1) is compatible with DSC control panels and brings the added advantage of remote programming of the panel over the Internet • The TL100 is compatible with DSC control panels and is designed for use in closed networks (1) The TL250D is a fourth T-Link product that works similar to the TL250 and is specifically designed for the Canadian market

8. Key Benefits of T-Link TL250/TL300 • Hundreds or thousands in savings • More reliable protection for people & property due to doublesafe back-up & modern connection supervision • Faster emergency response • More control using your network • Online communications secured at high level T-LINK FROM DSC: IT’S A NEW ERA!

9. Key Benefits of T-Link TL250/TL300 Hundreds or thousands in savings • TL250 Saves you $$$ on phone line & other costs • Uses your existing broadband connection • You can eliminate two dedicated phone lines for fire monitoring • You can save on long distance if applicable & sometimes on unrecovered fire damage & theft losses • You can save on insurance premiums & deductibles. T-LINK FROM DSC: IT’S A NEW ERA!

10. Key Benefits of T-Link TL250/TL300 MORE RELIABLE PROTECTION FOR PEOPLE & PROPERTY • Events are received faster at the station so response is quicker • No security system phone line failure • Phone-based systems detect cut or failing lines after 60 minutes, sometimes never • T-Link from DSC detects failures within 90 seconds (optional) • Internet communications are webbed, not linear. They instantly re-route security messages if needed for continuous reliable protection • Doublesafe back-up at Sur-Gard equipped monitoring station

11. Key Benefits of T-Link TL250/TL300 MORE CONTROL USING YOUR NETWORK • You use your existing network & system administration software (1) • Manage system, add users, delete users & download events (1) • Highly secure 128-bit AES encryption protects you online • UL AA High-Line Security listed for commercial burglary & fire (1) TL250 only

12. Additional Benefits • T-Link is the leading Internet and network product on the market and is the recipient of key industry awards • Communications are secured with AES encryption that is approved by NIST for homeland security applications • T-Link sends very small 80 byte packets of information so there is no real impact on the network • T-Link can be configured to operate as a stand-alone communicator for existing third-party control equipment, e.g. commercial freezers can be monitored centrally • Built-in disaster recovery in the event that one IP address is not accessible it can send a signal to a backup address at the central monitoring station

13. Router Router MAXSYS VPN Internet WAN Intranet TL250 Router TL250 Power864 Central Station System Administrator The T-Link TL250 on the Network

14. The Business Case A customer currently has 50 schools in his district that need two dedicated phone lines for the fire alarm communication. With the T-Link TL250/300: • Total savings per month per school $50 • Total savings across the board$2,500 • Total savings per annum = $30,000 Plus the added benefits of supervised security, easier administration, and integration of the school cafeteria freezer into the monitoring in case of failure

15. Conclusion Phone lines are not supervised …the T-Link is Phone communication takes 20-30 seconds …the T-Link is almost instant Phone lines cost money …the Internet for alarms costs nothing Phones do not use encryption …the T-link has 128-bit AES encryption Panel download over phone lines is 25-30 minutes …the T-Link is 2-4 minutes (TL250)