Assignment 4 Meadhbh Sheppard - 10098879 LakahikaSerasinhe -09004322 Denis Cronin - Anthony Egan - 10131892
Our Product • Motionpix is a simplified low-cost motion camera system that can program Basic camera movements to be exact.
Value Proposition • Affordability = €200-------- Our market niche • Advanced techniques = 1 actor playing multiple roles while camera is moving • Timed motion = Time Lapse • Panning = precise speed when panning • Motion control = allows repetition of camera movements • Stability = Rig can be mounted onto 2 tripods for better stability • Portability = can be easily taken apart and put back together • Instructional = Online Tutorials On our dedicated website
Key Activities • Buying in bulk = Weekly orders from customers tells us what quantity we should buy in Bulk. • Shipping = DHL express With Tracking • Quality control = All products shall go through extensive testing before shipment
What’s already out there? • Professional motion cameras • DIY motion cameras
Key Partners • Sponsorship - Camera Companies(Kodak,Canon) • Investors – Retailers, Photography Societies • Arduino • Metals Depot – Supplies all required metal parts • B&H Photo Video – Photo/Video distributor • farnell.com – Supplies electronic components
Key Resources • Arduino = Programmable speed and distance of the camera mount. Using a computer connected to a USB port to the Camera Mount. • Servo Motors = The main electronic component. This moves the camera Mount along the slider
Who will we sell to We cater for all Photographers and Videographers • Main focus beginners • Get new businesses using it • Advertising a new concept to anyone who is looking to put up a lot of content on their website • This is cost efficient and creates something professional and new Mass Market • Short film makers • Hotels • Restaurants • Anyone who whishes to show people their venue in a unique way
What support do we offer our customers Big online presence • Company website • Facebook • Pinterest • Youtube • Simply tutorials will be added to our online sites to make sure customers get the most out of our product • Tips and Tricks for customers Forums • An online forum will be set up so customers can discuss their problems and we can see and get in contact with any problems people are having • People can also contact us on any of our online platforms if they want to talk to use directly
Cost structure • Postage and packaging • €50-100 a year for a company website • Marketing campaigns to spread awareness • Staff wages
Revenue Streams We hope to get start-up money through exchanging sponsorship for advertising slots on the company website. Through the sale of our assets we expect to generate substantial revenue.