Corporate Social Responsibility

1. Corporate Social Responsibility RIINVEST COLLEGE Business Ethics - Academic Year 2016-2017 Saxhide Mustafa-Lecturer/saxhide.mustafa@riinvest.net

2. Content • Definition of Corporate Social Responsibility • Discussion how CSR initiatives can benefit businesses • Understanding basics and fundamental principles of Corporate Social Responsibility (CSR) • CSR areas & business relations in society • Discussion for the CSR issue - in different countries • Discussion with stakeholders • Discussion about assignment/ project • CSR Implementation Challenge in Kosovo

3. Definition of CSR • ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’. • – World Business Council For Sustainable Development

4. Benefits of CSR

5. Corporate Benefits of CSR • Building a strong corporate reputation, image and strengthen brand positioning, • Attracting and retaining a motivated workforce, • Reducing risks and operating costs, • Increased appeal to investors and financial analysts. • Building strong community relationships with organizations and agencies that can provide technical expertise.

6. CSR areas & business relations in society Based on Archie Carroll view (Carroll 1979, 1991) CSR is a construct relating four areas of Business- society relation Economic responsibility Legal responsibility Ethical responsibility Philanthropic responsibility Discussion with examples.

7. Key Components of CSR - Best Practices Strategic Partnerships Stakeholder Engagement Public sector support Example: Starbucks Caffee, UjiRugova etc.

8. Discussion of the CSR in different States Discussion about CSR issue in the American and European connects (examples). Where’s our Country in comparison with other countries in the region? What has been achieved?

9. Discussion with Stakeholder Guest Mr. SertonKaqaniku-Director of Kosovo CSR Network http://csrkosovo.org/sq/

10. Assignment Brief Presentation of assignment/project - Corporate Social Responsibility – ChallengeImplementation in Kosovo Explaining the importance of the project Discussion for the methodology Problem Based Learning Duties for the students Aim and Objectives

11. Research Desk research Field Research Interviews with companies and Take a list of the companies Make an appointment Good presentation

12. Class Presentations Presentation of the research Findings / individually ( 5 min)

13. Report Template Contents 2. Acronyms 3. Introduction 4. Corporate Social Responsibility - a theoretical view 5. Company Profile 6. Summary of research 7. Literature

14. Presentation with Stakeholders Presentation of the research findings- Student Discussion