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Marina Spindler Gov 3.0 Project Participatory Budgeting Youth Lead the Change Boston, MA NYU Wagner | May 16, 2014. What is happening ?
Youth Lead the Change
NYU Wagner | May 16, 2014
Participatory Budgeting has landed in Boston with an innovative twist: youthwill directly decide how to spend $1 million of the city’s capital budget.
Measurement Karma Banking
Research on Social Media platforms indicate PB Youth Lead the Change is in the Walk Stage
(Crawl, Walk, Run, Fly: Kanter & Pain “Measuring the Networked Nonprofit”)
“Everyone loves democracy - except for most of the time, when they hate it”
Josh Lerner, Making Democracy Fun
Bob Filbin, Crisis Text Line
To ensure the PB process is successful in capturing the minds and hearts of Boston youth,data from the CityofBoston.gov and other affiliated web and social media sites has been gathered to analyze engagement patterns, measure the campaign’s success to date & offer suggestions on how to:
1) Build trust with PB volunteers and participating youth 2) move citizens up the ladder of engagement and encourage youth throughout the city to vote in June
Participatory Budgeting List (Followed 92 people and institutions that displayed interest in PB, youth and community organizing in Boston. Goal is to listen to what they are saying and invite them to engage with PB Youth Lead the Change)
#youthleadthechange(Since start of feed (May 9) mentions are unrelated to Boston PB initiative. Spike expected after project proposals are submitted & shared)
People like videos (482 plays. BostInno generated half the views)Facebook still rules (Mayor Marty, Press Pass TV, Boston Youth Zone)
@MASSCreative and @MattapanUnited generated more traction than @BostonYouthZone, @YouthLeadtheChange
Instagram and Citizinvestorare underutilized
Do not let the conversation die down
Thank youth and other supporters for following and/or sharing news about proposed projects
Highlight news/issues that supporters care about
(dilapidated Library Building, parks in need of improvement, etc)
Ask supporters about the projects they like the most (direct them to main depository: citizinvest)
Cross-promotion on all platforms using only one hashtag #youthleadthechange
Invite them to post/tag their photos from Idea Assemblies or project meetings on Instagram and facebook
More importantly, don’t let it sound like work.
Make it fun!
Measure all over again.
Monitor which messages got the most attention and post similar ones
Evaluate if you are reaching your target audience (more teens, less grown ups)
Analyze your data across all platforms
Match measurement tools with objectives
Build trust with PB volunteers and participating youth (not just grownups)
move citizens up the ladder of engagement and
Give PB a fair chance by getting youth to the voting stations in June