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E-marketing Techniques

E-marketing Techniques. Dalya Gaber. SEO: Search Engine Optimization.

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E-marketing Techniques

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  1. E-marketing Techniques Dalya Gaber

  2. SEO: Search Engine Optimization is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

  3. SEO methods OFF Page Optimization:- It's when a website gets many back-links from directory submissions, article distribution, press release submissions and much more. It may sound easy but it becomes very complex for most who try. And by adding quality content into a website and using this technique, this will help a website immensely. ON Page Optimization:- It's when changes are made to the website or webpages that have an effect on the listings in natural search engine results. These modifications include meta tags, keyword placement and much more. When a search engine discovers a page, it looks for important information. If the site is optimized for the search engine, it will get ranked high.

  4. SEM: Search Engine Marketing is a form of e-marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising, paid inclusion and Pay-Per-Click (PPC). PPC is the sponsored links. The sponsored links are the first results appear in the colored box in SERPs and/or the right column of SERPs. The Search engine displays the ads in response to the initial search query and the advertiser, only pays once the ads are clicked on. This makes PPC an efficient way of advertising, even for smaller businesses.

  5. SMO: Social Media Optimization is a set of methods for generating publicity through social media, online communities and community websites. Social Media is about capturing your markets attention and interest and softly utilizing it to maximum value.

  6. Viral Marketing refers to deliver your marketing message based on online word of mouth technique, through social networks and online communities in order to build brand awareness and achieve other marketing objectives. You must put the correct 'viral marketing' strategy into place, targeting various individuals that are guaranteed to pass on your marketing message to others. As your message spreads like a virus, rapidly multiplying, it will grow in exposure and influence.

  7. Banner Adds E advertising is the most common form of online marketing. provides customers with both outsourced services (managing and dealing with online advertising agencies). 

  8. Online B2B Marketing is managing the online marketplaces accounts for businesses that sell goods or services in the local market or in the global market. Effective and Efficient management of these accounts will be translated into sales leads and opportunities.

  9. Email Marketing  Is a form of direct marketing, which uses electronic mail as a means of commercial communicating. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.Email marketing is often reported as the second only to search marketing as the most effective online marketing tactic, that's backed with it can be always tracked and translated into exact ROI and also with fact that over half of internet users check their emails on a daily basis.

  10. Display Marketing advertisements

  11. Video marketing

  12. Blog Creation (news)

  13. Hosting Webinars & Seminars

  14. The Most Popular

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