Online Marketing Techniques

1. Online Marketing Techniques

2. What is Online Marketing? • Online marketing refers to a set of powerful tools and methodologies used for promoting any business through the Internet. • Online marketing covers wider range of areas to reach customers. It is the best strategy of getting your company name out to the public. • Online marketing have different names like digital marketing, web marketing, internet marketing, viral marketing and search engine marketing (SEM). www.vertexplus.com

3. Benefits Of Online Marketing • Online Marketing Business is less time consuming • You can work anytime from anywhere • It provides better connectivity with the people • You can easily advertise your Products/ Services • Online marketing Reduced expenses • Online marketing Better control www.vertexplus.com

4. Techniques of Online Marketing? • Search Engine Marketing • Social Media Marketing • Google Adsense Advertising • E-mail Marketing • Content Marketing • Search Engine Optimization • Pay Per Click Advertising www.vertexplus.com

5. Search Engine Marketing(SEM)? • SEM is the process of buying traffic through paid search listings. • Search engine marketing (SEM) is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising. www.vertexplus.com

6. Social Media Marketing • Social media marketing is the process of gaining website trafficthrough social media sites. • Social media has become a very useful platform that is easily accessible to anyone with internet access. • Increased communication for organizations brand awareness and often, improved customer services. www.vertexplus.com

7. Google Adsense Advertising • Google AdSense is a program that website owners can use to make money from their websites. the ads displays on a website are relevant to the site's content. • To make your business appear on the AdSense network, first sign up to the advertisers' program, Google AdWords. www.vertexplus.com

8. E-mail Marketing • Email marketing is directly marketing a commercial message to be sent in a group of people using email. email sent to a potential or current customer. • It is type of direct digital marketing ,is used in a number of ways by organizations and marketers for brand and customer loyalty building. www.vertexplus.com

9. Content Marketing • Content Marketing means creating and sharing valuable content to attract, acquire, and engage to customers. • The type of content is closely related to what you sell. • Content marketing is the art of communicating with your customers and prospects without selling. www.vertexplus.com

10. Search Engine Optimization • SEO tends for search engine optimization. It is the process of improving the organic ranking of a website on search engines. • SEO experts give a good idea to increase any business. It is a strategy to increase the amount of visitors to any website by obtaining a high-ranking placement in the search results page of a search engine (SERP) www.vertexplus.com

11. Pay Per Click Advertising • PPC stands for pay-per-click, it is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. • Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” www.vertexplus.com

12. Thank You CONTACT US- VertexPlus Softwares Pvt. Ltd. B-19, 10-B Scheme, Gopalpura Road Jaipur, Rajasthan - 302018 INDIA www.vertexplus.com