slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Corporate Overview PowerPoint Presentation
Download Presentation
Corporate Overview

Loading in 2 Seconds...

play fullscreen
1 / 15

Corporate Overview - PowerPoint PPT Presentation


  • 115 Views
  • Uploaded on

Corporate Overview. The Swimwear Industry’s Leading House of Fashion…. Founded in 1967 Second generation family business 130,000 sq. ft. corporate headquarters and manufacturing facility in Orange County, CA

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Corporate Overview' - thetis


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Corporate Overview

The Swimwear Industry’s Leading House of Fashion…

slide2

Founded in 1967

  • Second generation family business
  • 130,000 sq. ft. corporate headquarters and manufacturing facility in Orange County, CA
  • Vertical, Quick Response production system designed to provide competitive advantage with respect to customer service, quality, and design.
  • 400 employees
  • Exclusive relationship with select, quality Asian manufacturers.
  • Products sold through major department stores, specialty retailers, swimwear boutiques, international distributors, and catalogs.

About RAJ Manufacturing

slide3

Integrity

    • of our brand distribution
    • of our business principals
    • of our team
  • Product
    • Technical expertise in fit
    • Fashion leadership
    • Exemplary quality workmanship
  • Execution
    • Reliable shipping
    • Women’s swimwear and
    • beachwear focus
    • Financial wherewithal

Core Values

slide4

Mastery of swimwear industry's tricky seasonality

  • Premier quick-response supplier in the U.S., with fill-rates exceeding 98%.
  • Four to six weeks standard lead time, compared to the industry’s average of 8-12 weeks domestically, and 12-16 weeks from Asia.
  • 10 working day lead time for sales replenishment orders
  • Focus on “chasing” demand on fast moving styles in order to maximize in-season reorder opportunities

Domestic Production Business Model

slide6

Launched Thanksgiving 2009

  • Key features of the site:
    • The Spot (blog)
    • Bikini Builder (mix and match feature)
  • Target market:
    • Primary Demo – W21-35, HH Income
    • >$75,000
    • Geo – Midwest, Northeast, CA, FL,
    • AZ, TX
    • Psycho – Purchases online,
    • Influencer, heavy internet user

Introduction to SwimSpot.com

slide7

Multi –Category Retailers

          • X XX
          • X
          • X XX
          • X XX
  • Swim+ Specialists
          • X X
          • X X
          • X XX
          • X X
          • Swimwear Boutique X
          • X X

Stores Catalog E-Commerce

Competition

slide8

Product

      • 10 Global Swim Brands
    • Price
    • Non-promotional
  • Promotion
      • Strategy and Metrics
  • Distribution
    • Internet sales via in-
    • house California D.C.

The 4 P’s

slide9

AD words

    • Seeing a conversion rate of .23, whereas the standard is 2-3%, and our expectation was 1.2%
  • Social Media
    • Initial set-up investment, ongoing daily management
  • SEO
    • Improving in SERPS across full set of preferred keywords
  • PR Media Relations
    • Slow start, picking up editorials/ advertorials, contests, and product tags
  • Affiliate Marketing
    • Trending upward; expected future bright spot

Marketing Actions to Date

slide10

Comparison Shopping Sites

    • Investing in additional ad/logo placement to increase traffic
  • Online Media
    • Ranking high in organic swimwear searches and inclusion in “sets”
  • Grass Roots/ Guerrilla
    • Good branding; limited redemption of particular promo codes
  • Email
    • Negligible return; working to optimize
  • Print
    • Outside of branding, no orders tracked via promo code

Marketing Actions to Date Continued

slide11

Now through July 3rd, 2010

  • Third party partnerships and collaborations ie. Tanning
  • salons, Reef, Windsor
  • Catalog
  • Special Events & Bar Takeovers
  • Social Media
  • Guerilla/Grass roots
  • Bridal, College and Major Event Canvassing, Golf
  • Tourney Sponsorships
  • Email – Next Jump
  • SEO – off-page

Forthcoming/Ongoing Marketing Actions

slide12

What we measure and see daily (our goal)

  • $120 average order size (good)
  • Conversion Rate: 0.43 of all visitors (1.5-2%)
  • Page views: 4.5 per visit (six)
  • Average time on site: 3:10 (good)
  • Bounce Rate: 37% (30-35%)
  • Visitors per day: 2-4k (10k+)

Key Site Metrics

slide13

Early spike (Feb-Mar)

Spring Break and Fashion Early Adopters

Mid Season Spike (Apr-May)

General consumers

Clearance (Late Jun –Aug)

]

Annualized consumer demand curve for swimwear

Consumer Demand Curve

slide14

What would you recommend to drive traffic and sales for the key selling months of May and June?

  • How do we improve our conversion rate?
  • Note: Discounting is not one of the options.

The Question

slide15

?

  • ?

Questions