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Marketing Jeopardy. IN THE “MIX”. MARKETING CONCEPTS. BEGINS WITH “P”. SELLING. COMMUNICATE. $100. $100. $100. $100. $100. $200. $200. $200. $200. $200. $300. $300. $300. $300. $300. $400. $400. $400. $400. $400. $500. $500. $500. $500. $500. Begins with “P” $200.

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$100

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  1. Marketing Jeopardy IN THE “MIX” MARKETING CONCEPTS BEGINS WITH “P” SELLING COMMUNICATE $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500

  2. Begins with “P” $200 The good times in the business cycle

  3. Begins with “P”$100 The business function not performed by Marketing

  4. Begins with “P” $300 Advertising falls under this “P” of the Marketing Mix

  5. Begins with “P” $400 The difference between total costs and expenses and income

  6. Begins with “P” $500 Searching for new customers

  7. In the “Mix”$100 Getting the product to the customer

  8. In the “Mix” $200 It has the features and benefits your customer wants

  9. In the “Mix” $300 The value must equal or exceed this in the customer’s mind

  10. In the “Mix” $400 Letting customers know about your product

  11. In the “Mix” $500 Attractive packaging is part of this

  12. SELLING $100 Approach where salesperson asks if customer needs assistance

  13. SELLING $200 Physical characteristic of a good or service that explains what it is

  14. SELLING $300 Selling additional goods or services to the customer

  15. SELLING $400 Obtaining positive agreement from the customer to buy

  16. SELLING DAILY DOUBLE Things a customer does or says to indicate a readiness to buy

  17. MARKETING CONCEPTS$100 Identifying target markets and developing products that appeal to them

  18. MARKETING CONCEPTS$200 Statistics about age, gender, income, ethnicity, education, occupation

  19. MARKETING CONCEPTS$300 Young urban professionals

  20. MARKETING CONCEPTS$400 Patterns of behavior people follow in their daily lives, including how they spend their time and money

  21. MARKETING CONCEPTS$500 Statistics about where people live

  22. COMMUNICATIONS$100 The avenues by which messages are delivered

  23. COMMUNICATIONS $200 Noises and interruptions are two kinds of these

  24. COMMUNICATIONS $300 A statement accepted as true

  25. COMMUNICATIONS $400 Facial expressions and physical actions are this type of communication

  26. COMMUNICATIONS $500 Biases against the opinions expressed by the sender that block ones understanding

  27. DAILY DOUBLE

  28. What would you like to WAGER?

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