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23 Types Of Digital Marketing You Should Know - PowerPoint PPT Presentation


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Digital Marketing is evolutionary marketing which is enhancing day by day with all marketing mediums updates. Be updated if you want to be in Marketing.

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Presentation Transcript
types of

Types of

LATIGID

GNITEKRAM

search engine optimization
Search engine optimization

“A website without SEO is a car with no GAS!”

– Paul Cookson

search engines

Search Engines

Google : 3.5 billion searches per day and 1.2 trillion searches per year

Mobile v/s Desktop Share

Search Engine Market % Share

Source : www.smartinsights.com

search engine optimization 1

Search Engine Optimization

  • One of the oldest methods of Digital Marketing
  • SEO is required to get “Organic Traffic”
  • We optimize the website to rank higher on google for relevant keywords
  • The higher you Rank -> More the Traffic you can expect
  • Majority of SEO is done keeping Google in Mind….
  • This is why Google’s Algorithms are “Important”
social media marketing
SOCIAL MEDIA MARKETING

“The Goal of Social media is to Turn Customers into a Volunteer Marketing Army” – Jay Baer

social media marketing 1

Social media marketing

  • Importance of Social Media today
  • What is Social Media Marketing?
  • Difference in between Social Media Marketing (SMM) and Social Media Optimization (SMO)
email marketing
Email MARKETING

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” ~ David Newman

email marketing 1

Email Marketing

  • What is Email Marketing?
  • Different type of emails:
    • Newsletter | Introduction | Incomplete action email | Follow up emails
  • Tools for Email Campaigns:
    • Mailchimp | Aweber | Mailjet
  • Importance of Email Marketing:
  • Gmail has over one billion active users as of February 2016. (Source: Techcrunch, 2016)
  •  Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp, 2016)
  • Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize
what do you do when you have to reach your

What do you do when you have to reach your customer’s instantly.

Social Media Marketing usually takes time to pick up and SEO is a slow process but can businesses wait?

You buy Paid Ads on Platforms like Google, Facebook, etc and pay for clicks or impressions.

  • CPC v/s CPM
  • Google Adwords : Search based paid platform
  • Other Ads (Facebook Ads : CPC | CMP | Page Likes | Lanng page (lead generation | CTA)
content marketing 1

Content marketing

Source : http://www.fusionspark.com/content-marketing-4-graphics/

the sharp brain
The Sharp Brain

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Tel : +91-9899549331

Email: info@thesharpbrain.com

Website-www.thesharpbrain.com

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useful resources
Useful Resources
  • http://thesharpbrain.com/what-is-digital-marketing/
  • http://thesharpbrain.com/what-is-internet-marketing/
  • http://thesharpbrain.com/digital-marketing-in-india/
  • http://thesharpbrain.com/4-four-ps-of-digital-marketing/
  • https://thesharpbrain.weebly.com/blogs/how-you-can-leverage-facebook-to-grow-your-business
  • https://blogthesharpbrain.tumblr.com/post/163711392838/what-is-seo
  • https://medium.com/@jasmeetsingh904/planning-to-start-a-blog-learn-the-first-step-to-promote-on-google-cda53058a22f