6 Ways to Advertise Your Family-Friendly Event to Parents

1. 6 Ways to Advertise Your Family-Friendly Event to Parents https://www.thepromoapp.com/

2. Are you an event planner trying to attract parents to your family-friendly events? Parents everywhere are always keeping an eye out for fun family events. Be it over weekends or public holidays, they are always looking for ways to keep the kids entertained. When planning events like these, you need to consider your target audience carefully. How old are the parents you’re trying to target? Which media platforms do they use the most? Are your family-friendly events inclusive?  If you need help answering these questions, read on for six ways to advertise your family-friendly events to parents. 

3. 1. Social Media

4. First up, and the most relevant, is social media. When marketing to parents these days, consider that most of them will be millennials. Because of this, the majority of them will be active on a variety of social media networks.  You should, if you don’t already, have some knowledge of a social media strategy. If you are an independent event organizer, it’s less important. However, if you have a brand, you need to have an established presence. This makes it easier for you to communicate with your desired audience on a regular basis.  Either way, social media should be at the top of your list when marketing your events. You don’t just have to post about your event and call it a day – implement a rollout plan. Post about your event regularly, and even do giveaways and polls to increase engagement. Social media also gives your family-friendly events access to a wider target audience. When people love content, they share it. So, you stand a chance of attracting more people if your content is engaging enough. 

5. 2. Use Visual Content for Family-Friendly Events Tying in with social media is the type of visual content you use. Nobody wants to read lots of copy, especially busy parents. When you design your event flyer, take time to make sure you are getting your message across effectively.  Most people access their social media, or other communication tools like email, via their smartphones. This means that whoever looks at your content, will likely only look at it for a few seconds before moving on. You need to grab your audience’s attention and get them to click to book your event. Some things you can include in your content to make it more appealing are: • Pictures of families • Short, to-the-point sentences • Quick links to encourage bookings 

6. 3. Consider Offline Marketing  While social media may be king, it doesn’t replace the traditional forms of advertising and marketing. Think of all the different places your target audience will be in person. Parents have many errands to run, so investing in some flyers is a great way to spread the message about your event. Some venues to consider distributing your flyers at include: • Schools  • Shopping centers • Toy stores 

7. Playgroups  • Parks • Libraries • Paediatrician’s offices  These are a few examples of places that parents will frequent, and may serve as a great way to boost news of your family-friendly events. Just make sure you have permission from the relevant authorities.

8. 4. Partner with Parent Bloggers

9. Another way to get in touch with your audience is through influencers. It’s no secret that word of mouth is one of the most effective tools of marketing. And this may be the reason why influencers are such a force worldwide. Those with loyal followings have grown their audience and engagement because their followers trust their recommendations and advice.  If you have the available budget, consider working with one or two influencers. This will also work if you are looking to increase your brand’s presence with parents. You will need to do proper research and outline a strategy before engaging with influencers. Ensure that your brands align and that your investment will be worth it. 

10. 5. Advertise Online for Your Family-Friendly Events This is a great way to reach both parents and kids. Many children spend time online playing games, or on mobile apps. If you want to reach both audiences, invest in a few ads on popular game apps and websites.  It would also be a great idea to consider advertising with online publications. Check out which parenting websites and blogs speak to your desired audience, and reach out to them for rate cards. Many publications will put together a tailored package for you depending on your goals. Parents looking for events will likely be searching for terms like “family-friendly events near me”. Keep this in mind when drafting your advertising copy.   To get the most of your partnership or advertising strategy, you need to work with a plan. Posting just one ad likely won’t get you your desired results. You will need to sit with a realistic budget and map out what you intend to do. 

11. 6. Use a Virtual Event Platform

12. Virtual event platforms like The Promo App are great for family-friendly events. You can reach not only your intended audience, but potential new audiences too. If your event is online or hybrid, it makes it easier to do so. You can generate much more money from your family-friendly events by opening it up to a virtual audience.  Using a virtual event platform also gives you the opportunity to make use of their marketing services. You can host promotional events through them as well. For most of these, the entries are through social media shares. This will provide your event with more exposure. Platforms like these also make it easy to stay in touch with your attendees. You can email them, send out surveys, etc. Your marketing should not end after the event, especially if you plan to host another one soon. 

13. These 6 steps are but a few ways to boost your family-friendly events to parents. Each of these points can be tailored to your specific event goals and objectives. For each of them, try and get input from experts in the field, if you aren’t one yourself. With things like social media advertising and media buying, it’s best to speak to someone with knowledge of it. Having clear strategies will make reaching your audience infinitely easier.

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