HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT Zenephia Evans, PhD 24 Sept 2012 Big Ten Grad Expo Purdue University
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Thanks to: Jonathan Davidson Tammy Siemers Joshua Lee and the Floor Dinner Attendees Adrian Thomas Center for Career Opportunities – CCO Purdue Writing Lab Terri Donald
Personal Disclaimer • Certificate for personal statements • No published articles • No book
Market Me Brand Me Sell Me Unique Me Answer Why Me? Response – Why Not Me?
Ask Questions Family Friends Team mates Enemies Professors Employers Describe Me
Examination… Good Bad Ugly Unmentionables
Processing Strengths Improvement Areas Not Personal Professional Growth
Perceptions • Leadership • Activities • Professional image • Personal image • Social Media
Condensing Capture you Relevant Irrelevant Eliminate fluff Pertinent Elevator speech Tombstone
Market You ……. Experiences Leadership Research
Uniquely YOU My swoosh is bigger than yours!
Personal Statement Why Graduate School? How have you prepared? You earn the PhD, then what?
Personal Statement Passion Compatible Motivating factors Characteristics Journey Who Are You??
Opening Statement • Attention grabber • Enticing • Readers Decision • Generate Questions
Reviewers • Proof read • Spell check • Solicit Readers • Read • List memorable pieces • What drew you in?
Essayedge.com Examples: I envy people with a lot of time in their hands. I have an extensive knowledge of the value of intelligence. I was totally free except for the rules. It was like getting admitted to an Ivory League School. In a word the experience taught me the importance of dedication, friendship and goals.
End Result... Campus invite Phone interview Opportunity to learn more about you
Summary • Ask Questions • Examination • Process • Condense • Market You – Unique • Why? How? Then What? • Who Are You • Opening Statement • Reviews • End Result
Thanks! • Big 10 + Grad Expo • Participants • Organizers • Assisting staff