Researching a Topic
Social networking significantly influences business and industry dynamics. Research findings reveal how platforms like Facebook, Twitter, and LinkedIn affect marketing strategies, customer engagement, and brand loyalty. Articles sourced from EBSCOhost, ProQuest, and CQ Researcher provide insights into effective search strategies, helping to narrow broad topics and brainstorm relevant search terms. Recommendations based on MLA documentation will guide professionals in leveraging social networking for business growth. This presentation aims to equip attendees with the knowledge to navigate the evolving landscape of social media in the corporate world.
Researching a Topic
E N D
Presentation Transcript
Researching a Topic English 151 Report Writing, Fall 2011 Professor E. Finelli ElehnaM. Shores, MLS
Ask a Librarian – 3 ways! • Voice: 610-861-5359 • E-mail: AskTheLibrarian@northampton.edu • Reference Desk in the Library
Today’s Agenda Agenda • Ways to Narrow a Broad Topic • Brainstorming Search Terms • EBSCOhost & ProQuest • CQ Researcher, Facts on File, Opposing Viewpoints • Hands-on Exercise
Paper Requirements • 1-2 pages • 5 articles • MLA Documentation • Research impact of social networking on business and industry • Make recommendations to boss
Narrow a broad topic: Social NetworkingBrainstorm Search Terms
Narrow a broad topic: Social NetworkingBrainstorm Search Terms
NCC Library’s web sites www.northampton.edu/library.htm
Ask a Librarian – 3 ways! • Voice: 610-861-5359 • E-mail: AskTheLibrarian@northampton.edu • Reference Desk in the Library
