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The India Watch (TIW) is one of the leading market research and business advisory service companies in India. Alongside market research, business research, and feasibility study analysis, the company works closely with international manufacturers, retailers, traders, and other businesses to help them enter and grow in the Indian markets.
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The India Watch Market Entry Service Decoded? The India Watch (TIW) is one of the leading market research and business advisory service companies in India. Alongside market research, business research, and feasibility study analysis, the company works closely with international manufacturers, retailers, traders, and other businesses to help them enter and grow in the Indian markets. The India Watch also works closely with trade promotion agencies, trade consuls, and international embassies to help their member organizations and businesses to enter, grow, and scale up in the Indian market. In the short span since its inception, The India Watch has made a strong reputation for itself as a successful India market entry consultant. Its market entry services in India have been availed by numerous large enterprises, SMBs, PE investors, trade development agencies, etc. The consultancy adopts a proprietary 9 steps methodology to facilitate smooth market entry and growth planning for international entities scouting opportunities in the Indian market. These 9 steps are coherently linked with each other. Mentioned below are the steps that are undertaken in the India Market Entry Study Analysis.
Market Insights: Offer market insights on the target industry and markets. This includes in- depth information on industry size, industry trends, retail & distribution structure, and the competitive landscape. Advertisements Opportunity Scanning: the steps render a ringside view of the available opportunity in the market. The key parameters in the step include customer assessment, demand evaluation, and future demand analysis. Consumer Surveys: It is important for an international enterprise to learn about Indian consumers. This makes surveys and focus groups an integral part of India market entry services. Such surveys help in learning about the consumer’s need & want, devise ideal consumer profiling, evaluate key market segments, and much more. Feasibility Study: Although Feasibility Study or Feasibility Analysis is a separate service offering, it is the cornerstone of India Market Entry Consulting Services. Conducting a feasibility study can help in testing the viability of a new product or service idea in the Indian market. As in the prior steps, market insights, surveys and opportunity scanning is done- a lot of inputs and information required for feasibility analysis are already available. Company Formation Supports: The India Watch offers international companies to form/ incorporate their company in India. Similarly, like a local partner, they help identify and select the right site for offices, factories, warehouses, etc. Distributor Identification: As a local partner for international companies exploring the Indian market, The India Watch can help in evaluating various partners such as distributors, vendors, logistic service providers, etc. A trusted on-ground partner in India like www.theindiawatch.com can greatly simplify the Indian market entry process.
Media & Communication Planning: Although it is not directly the part of Market Entry Strategy, in today’s digital native era, it is essential to have extensive content and a communication roadmap. Financial Planning: Cash flow projection, business modeling, etc. constitute an important step in India market entry consulting. It enables the client to look beyond the short term and understand the long game. Growth Planning: Brewing previous steps, a long-term sustainable growth strategy is created for the client. Steps such as market insights analysis, opportunity scanning, and consumer surveys give ample amount of useful resources, which can be augmented with financial analysis & feasibility study to devise a sustainable growth plan. If you are an international entity looking to enter and grow in the Indian market, you can connect with us. Drop us a mail at info@theindiawatch.com.