Market Entry. Entering the Indian market requires a thorough understanding of Product, Place, Promotions and Price in relation to the Indian ground reality. India has a unique market. Market Entry, simplified: The four P’s of India. Market Entry Strategies. Agenda. Introduce the Four P’s
Entering the Indian market requires a thorough understanding of Product, Place, Promotions and Price in relation to the Indian ground reality
How do you want to position your product in the Indian landscape?
No Import Duties
Attracts Service Tax (10%)
To be paid by customer
Compliance: Tax Deducted from Source
Where does your end customer buy your product? And how do you get it there?
Indians are price sensitive, but are willing to pay for high quality. Understanding this paradigm will allow you to price your product well and still make a good margin!
Will fight with an auto rickshaw driver over five rupees, but will not allow their friends to pick up a restaurant bill for five thousand rupees!
Once you have set your price, your supply chain, and made a decision on production, you are ready to promote your products in India.
Use English on packing, unless you sell in rural areas or to lower middle class
Send a hard copy folder, rather then an email
Call (or ask your sales manager to call)!
How come it is so hard to find a reliable importer? How do I choose the right entry strategy?