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What is the difference between SEO and PPC

Digital marketing Company kerala

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What is the difference between SEO and PPC

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  1. Whatisthe difference betweenSEO andPPC?

  2. SearchEngineOptimization(SEO)helpsbusinessestogaintrafficfrom searchresultsorganically,thatis,freeofcost.WhereasPayPerClick (PPC) generates traffic with a cost just as the name suggests. The businessownerhastopayacostperclick.

  3. Asamatteroffact,bothSEOandPPCarepartof DigitalMarketingandyoucanapproachthebest digitalmarketingcompanykeralatohelpyouwith SEOandPPC.

  4. Themajordifferencesbetweenthetwoareasfollows: PPCAdsusuallyappearaboveorbelowtheorganicresultsdependingon keywordsintheadcopy,keywordsonthelandingpageetc. Organicresultsgenerallycomeinthemiddleofthepage.Thedecision aboutwebsitesappearingonthefirstpagesdependontheiroptimization andon-site,off-siteSEOworks.

  5. SEOcangetmoretrafficthanPPC Ifyourwebsiteisrankedonthefirstpageonthe majorkeywords,youwillgetmuchmoretrafficthan payingforkeywords.Butonemustunderstandthat itisverydifficulttogetfirstpositionsforakeyword. Thus,itisworthpayingforthetrafficifyourwebsite isonlaterpagesofSERPsthatwillprobablybring0 orverylittletraffic.

  6. HighlytargetedandoptimizedPPCAdsaremorelikelyto convertavisitorthanorganictraffic. Themostimportantreasonforthisisthatwebpagescanrank for different keywords, not only the intended ones. So the visitormaynotbelookingexactlyfortheproductpresentedon thelandingpage.Ontheotherhand,asuccessfulPPC campaign run on particular keywords will get clicks from visitorswhoarespecificallyinterestedinyourproducts.

  7. SEOandPPCcanonlybedonebyexpertswhohavethe necessaryknowledgeandexperience. SEOisalongprocessthattakesimmensetimeandeffortalong with the right strategy, taking months and years of constant effort.Ontheotherhand,PPCAdscanbegeneratedmuchmore easily.

  8. Uponcomingtothebottomline,thetopdigitalmarketingagencyin KeraladoesbothPPCandSEO.PPCcanbringyoufasterresults,but thetrafficstopswhenyoustoppaying.SEOtakestimetocomein action,buttheresultsarelong-lasting.

  9. ThankYou

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