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How does good website usability improve SEO ranking

Contact the digital marketing agency kerala and improve your website usability for better SEO, traffic, conversions and revenue. <br>

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How does good website usability improve SEO ranking

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  1. How does good website usability improve SEO ranking?

  2. You might have heard of many factors that affect the SEO ranking of your website on the SERPs. How about Website Usability? If you have never thought of it as a significant factor, well it really is, not a simple one, but one that must be taken into consideration and needs improvisations. Well, for beginners let’s begin from scratch.

  3. Website usability refers to how easy a website is for the visitors to interact without any possible confusion or bounce backs. A website that offers a compelling user experience (UX) sustains better website usability.

  4. The best digital marketing Company in kerala always gives better suggestions to improve the user experience of the website and do necessary amendments as part of their SEO strategies.

  5. Major elements of the website that affect the SEO ranking include:

  6. Mobile-Friendliness: Gone are the days, people used to switch on their desktops or laptops to browse a website. Now, with the handy mobile phones, people just swipe up to see your website. Once your customers are there and your website is not mobile-friendly, uhh, that’s not pretty. You need to make a change!

  7. Site Speed: Google and all other search engines take special note of the website speed, that is, how fast a website loads upon landing on the webpage. If the site speed exceeds more than three seconds, your visitors will bounce back and go for your competitors. Hey, it doesn’t stop with increased bounce rates, but your SEO ranking will go down to the base.

  8. And also, recent updates on Google algorithms made it obvious that they are now looking at the mobile version of the website to rank and index the web pages. So, keep it in mind, mobile usability of your website can make or break your website’s SEO rankings.

  9. Site Navigation: The navigation structure of your website plays a key role in SEO ranking. How? If your website has no menu bars or icons or clickable links, where would the customers go? They will get stuck and confused in a labyrinth of many web pages without a route map to move forward or their way back.

  10. You have to show the path with the help of menus, icons, buttons etc. in distinctive colours so that your customers do not have to think about their way in and out. Better navigation means better engagement with the customers leading to a positive impression.

  11. On each update on Google Algorithms, one can spot an increased focus on the user experience whether the website is offering fast, intuitive, and engaging experiences across all devices. Thus, it is also important that you prioritize various usability elements to achieve a higher SEO ranking in the long run. Contact the digital marketing agency kerala and improve your website usability for better SEO, traffic, conversions and revenue.

  12. THANK YOU

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