Learn How to Improve Your Website Search Ranking - SEO Course Delhi

1. VA DIGITAL STUDIES 1

2. ▪Who Who is is VA Digital Studies? VA Digital Studies? VA Digital Studies is training institute which provide various courses and implements your entire web promotion strategy. We are based in Delhi, India. Our Our Cources Cources: : ➢Web design. ➢SEO,SMO,SEM.PPC ➢Web development. ➢Email Marketing ➢Digital Marketing ➢Content Marketing ➢Blogging 2

3. VA Digital Studies SEO Score 3

4. Is SEO a Magical Trick? SEO is not a magical trick improve your search engine visibility. Rather, it is a genuine process that requires dedication and commitment to get better ROI. . magical trick to 4

5. What is Search Engine optimization? SEO is the process of optimizing a website so that it performs well in organic search which helps search engines find and rank your site higher than the millions of other sites in response to a search query. 5

6. On Page and Off Page Optimization On Page It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. On Page Off Page Off-page SEO will help make your website popular on the internet. Only off techniques your website position in SERP. >Question and Answer >Forum Submission >Article Submission >Blog Directory Submission Off Page off- -page SEO page SEO techniqueswill help improve 6

7. ▪Social Media Optimization (SMO) When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services . Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. 7

8. Few Techniques to Improve Site Ranking 8

9. Choose Realistic Keywords Anyone can get the top spot in Google, if they target the right keywords. We want to rank for keywords that people are actually looking for. Real queries that someone typed in their browser. 9

10. Optimize content for your keywords ✓Keyword ✓Keyword ✓Keyword ✓Use ✓Alt Keyword in in URL Keyword in in Title Keyword in in Description Use of of Heading Alt Image URL. . Title Description Heading Tag Image Tag Tag Tag 10

11. Add Lots of Content to Your Site ✓ This involves variety of content type- Blog Post, News Letters, Videos, Infographics etc. ✓ Adding new content in your site regularly. ✓ Means high quality contents that actually provides value to your customers. ✓ It help two ways:- first more content means more keywords. ✓ Chance to place more internal and external links. ✓ getting visitors to stay on your site longer. 11

12. Improve Page Speed Page speed of your website plays good roll as google prospective. Google is acutely concerned with the user's overall experience. Use tool such as Google's Page Speed, GTMetrix to analyze the load speed of your websites. 12

13. Errors and Their Fixes Image Alt and Inline CSS 13

14. Errors and Their Fixes JS Minification & CSS Minification 14

15. Over All Benefits: After SEO, your company gets the ability to: Over All Benefits: After SEO, your company gets the ability to: ▪Drive high quality high qualitycustomers to your website. ▪Increase sales Increase sales leads from customers looking for your products and services. ▪Build your brand online brand onlineby communicating marketing messages to your target audience. ▪Increase your profile against your competitors competitors. ▪Target a global audience global audiencevia international search engines. ▪Cost Cost- -effective effectiveadvertising. ▪Be accountable accountablewith ROI tracking. 15

16. THANKS! 16