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Iconic Akubra

Frustrated by the laborious labour intensive procedure of making felt from rabbit fur he quickly engineered a mechanical method of removing the hair tip from rabbit fur so the under fur could be used in felt hat making.

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Iconic Akubra

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  1. Iconic Akubra First, a little history Englishman Benjamin Dunkerley arrived in Tasmania in 1874 and decided to start a hat making business in Hobart. Frustrated by the laborious labour intensive procedure of making felt from rabbit fur he quickly engineered a mechanical method of removing the hair tip from rabbit fur so the under fur could be used in felt hat making. As his business began to grow he moved premises to Crown Street, Surry Hills, Sydney in 1904 and later in 1912 to larger premises in Bourke Street, Waterloo. By this time Dunkerley employed Stephen Keir, another Englishman with extensive hat making experience. Stephen was to later marry Benjamin’s daughter and was soon made General Manager.

  2. In 1912 the name Akubra, drived from an Aboriginal word for “head covering,” was chosen and with increasing popularity soon became the name for all of Dunkerley’s hats. Supplying the Australian government with the famous Slouch hats for it’s soldiers in both world wars propelled the hat company to great heights. When Dunkerley passed away in 1925 ownership of the business was transferred to Stephen Keir and has been in the Keir family ever since. Why do we love the Akubra so? The wide brim Akubra hat is ingrained into the landscape of Australia and much loved from outback to coastal terrain. Our outback heroes know the superb fit and quality of the Akubra will keep Australia’s harsh blistering sun, driving rain or dry red dust clear from the job at hand. The multi tasking Akubra have also been known to aid stockmen in fanning fires or watering thirsty horses! Crafting an Akubra. The hat making process Akubra undertakes today is the same as it was 130 years ago. Generally made from rabbit fur the process to produce the fur felt, dyeing, blocking and pouncing, pre creasing and trimming can take many days of skilled workmanship always ensuring the distinctive Akubra style and highest standard of craftsmanship and quality.Akubra is now a recognized brand worldwide. Akubra, Celebrities and Sports *1986 Akubra signed a significant contract with Australian and world No.1 golfer Greg Norman.

  3. Greg wore the Akubra styles “The Great White Shark” and “Fairway” during every competitive golf tournament. The results for Akubra, the company, were phenomenal and at last put the Aussie Akubra on the worldwide map. *1991 Akubra became one of the first sponsors for Women’s Professional surfing with it’s agreement with Australian No.1 Pam Burridge. *1996 Akubra partnered up with Australian country singing sensation Lee Kernaghan and launched the “Outback Club,” becoming Lee’s signature hat. For many Olympic Games Akubra was worn by Australian athletes as part of their national uniform. The 2000 Olympic Games held in Sydney saw Akubra become one of the official licensees with it’s hats being worn by all medal presenters and officials. One of the world’s most recognizable women, Oprah Winfrey, wore her Akubra proudly on her on her Australian tour in 2012. Showcasing Australia to Americans and the world in general Oprah ate vegemite sandwiches, climbed the Sydney Harbour Bridge, visited Uluru and wore her Akubra hat. Akubra and The Hat Store Our collection of Akubra Hats on offer at www.thehatstore.com.au is a reflection of our

  4. relationship with this steadfast iconic brand. Supporting each other in spreading the joy of purchasing and owning an Akubra is our goal. Our hat experts can advise you confidently on all the features these beautiful hats behold and assist in styling you on both fit and look. We have even created our store’s Christmas window as an Australian Akubra outback theme. No snow here just gum trees, hay bales, kangaroos and Akubras! From supporting and supplying our soldiers in the recognizable slouch hat or our athletes representing Australia in the Olympic Games, to visiting dignities and celebrities, Akubra sits high and proud on the heads of Aussies and all our friends around the world. Shop Akubra: Company Name : The Hat Store Address : Shop 4226, Level 3, Robina Town Centre, Robina, Queensland, Australia Phone : +617 5580 9056 Website : http://thehatstore.com.au/

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