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Voice of the Customer: A Research Offering by The Brooks Group

Voice of the Customer (VOC) is a customer-driven feedback process that enables account managers to be evaluated on a customized set of metrics approved by the Organizationu2019s leadership team relative to their competitors. Contact us to know more about our Healthcare and Pharmaceutical market research and consulting services.<br>Click here to know more :<br>https://thebrooksgrouponline.com/services/healthcare-market-research/<br>https://thebrooksgrouponline.com/services/healthcare-management-consulting-firm/

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Voice of the Customer: A Research Offering by The Brooks Group

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  1. Voice of the Customer Research

  2. VOC Assessment for Account Management Team Members(Personnel Assessment report) VOC is a customer-driven feedback process which enables account managers to be evaluated on a customized set of metrics approved by Organization’s leadership team relative to their competitors

  3. VOC: Research Overview and Approach Research Overview 2021 VOC Benchmark Metrics Objectives • Gauge targeted customers’ experiences and perceptions of account managers and management of their account • Determine priorities for skill and knowledge enhancement by identifying strengths and areas for improvement • Adjust account management plans to better meet customers’ needs • Evaluate account manager best practices to disseminate • Understand performance gaps, and develop ideas to close them Research Approach • Data for this primary research collected through web-based and mail surveys • All participants are from customer’s targeted accounts • Metrics can be customized based on Organization’s competencies

  4. Customers identified 7 critically important issues that leadership should invest in improving (see invest to improve quadrant below) Check six (6) that matter most to you when assessing an account manager. Your evaluation should be independent of your view (positive or negative) of J&J and based solely on the Account Manager’s performance. Total Sample: n=166

  5. VOC: Individual Reports Individual reports will be developed to provide targeted feedback and can provide input into a company’s annual review process. 2021 Company Logo

  6. thebrooksgrouponline.com 866.429.8990

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