The Healthcare Primer Catalog by The Brooks Group

1. Healthcare Primer Catalog 2022

2. Healthcare Primer 2022 340B Drug Pricing Program - Benefi t from an overview of the 340B Drug Pricing Program - Gains insights into 340B eligibility and requirements - Review types of drugs covered within 340B and gain insights on 340B covered entities - Understand 340B compliance and growth in participating organizations 21st Century Cures - Understand and defi ne the divisions and titles that make up the 21st Century Cures Act - Identify the key areas that could have the most impact on innovation - Gain deeper insights into the six behavioral health highlights from the Act - Understand 340B compliance and growth in participating organizations Accountable Care Organizations (ACOs) - Benefi t from an overview of ACOs, including the types of ACO models and their varying levels of risks - Understand the difference between Commercial and Medicare ACOs - Gain insight into the growth trends in ACOs and patient coverage Account Excellence in the Organized Customer - Identify and understand the organized customer and how they impact the healthcare system today - Profi le the key decision makers within IDNs and ACOs to understand who you should look to gain access with and begin to understand their needs - Utilize the gapping process to gain deeper insights into the needs of your clients to appropriately position your product to meet those needs Best in Class Account Management - Understand the factors driving systemic market change and shaping customer’s challenges along with the implications of Account Managers - Identify the 5 overall categories within the “Best in Class Account Manager Ethos” and understand what “great” looks like - Gain deeper insights into customer challenges and business process and the impact on account management Biosimilars - Understand and defi ne biosimilars along with their regulators - Review recent case studies and the impact of biosimilars - Realize the differences and similarities between biosimilars and generics - Identify the FDA-approved biosimilars Bundled Payments - Benefi t from an overview of the key market trends driving bundled payments - Learn the key components within the types of bundled payment models and challenges for implementation - Review the critical success factors for risk-sharing and the key considerations when evaluating bundled payments - Gain insight into the therapeutic areas of focus for bundled payment models 2

3. Healthcare Primer 2022 Buy & Bill - Gain deeper insights into the buy-and-bill process - Identify the Centers for Medicaid and Medicare Services (CMS) Part B Drug Payment Model - Understand and identify the common therapeutic areas with buy-and-bill products - Gain a deeper understanding of the administration of buy-and-bill products and a delineation of a J-coded drug Clinical Pathways - Defi ne and understand the meaning of clinical pathways and how they are used - Gain deeper insights into the development and different goals of pathways - Identify pathway incentives and barriers to use - Realize the business models and benefi ts of clinical pathways Commercial Health Plans - Benefi t from an overview of the various organizational dynamics within commercial health plans and the key players that directly and indirectly affect prescription utilization - Understand the key performance indicators utilized by health plans and the key attributes of the largest plans - Gain insight into how market consolidation impacts health plans, as well as the current and future trends impacting key decision makers within commercial health plans Copay Accumulator Programs - Understand the driving forces of copay accumulator programs and the impact on patients - Realize the potential concerns of copay accumulator programs - Gain deeper insights into the pros and cons of copay accumulator programs and the many different perceptions of these programs - Identify the insurers and PBMs implementing copay accumulator programs Department of Defense (DoD) - Benefi t from an overview on the DoD - Gain deeper insights into the organizational structure of the DoD - Understand more about the Defense Health Agency (DHA) and how it interplays with the DoD - Learn critical information on the Military Health System and its role with the DoD Department of Public Health - Benefi t from an overview on the background of the Department of Public Health and the role they have in healthcare - Gain insights into the role of the United States Department of Health and Human Services (HHS) in Public Health - Understand and identify the different State Departments of Public Health (DPH) along with an overview of their roles, responsibilities and issues they face Electronic Health Records (EHR) Uncover how the utilization of electronic health records (EHRs) have evolved with the value-based healthcare system to allow for deeper patient insights, while also causing confusion & angst amongst physicians due to new hurdles in patient care & prescribing. - Defi ne and gain understanding of electronic health records (EHRs) - Gain deeper insights into the impact of EHRs on providers - Understand the EHR selection components as well as the preparation for an EHR - Identify the Medicare and Medicaid incentives of having an EHR and gain deeper knowledge of both the regulatory and quality measures 3

4. Healthcare Primer 2022 Extra Help Low-Income Subsidy Program Understand what the Medicare Low Income Subsidy (LIS) Program put forth by CMS is, how it impacts the patients it serves, and the requirements needed to attain the LIS. - Benefi t from an overview of the Medicare Low-Income Subsidy (LIS) Program - Identify and gain insights into the qualifi cations of the Medicare LIS Program - Realize the benefi ts of the Medicare LIS Program Flow of the Dollar - Describe how the dollars and products fl ow through the healthcare system - Differentiate classes of trade and the trends in current and emerging pricing schemes - Identify key decision makers to engage and “any-willing” partner states and implications - Discuss challenges and opportunities for future launches Generic Drug Marketplace - Defi ne and describe the current state of generic drugs. - Dissect the generic marketplace and outline the generic drugs supply chain. - Cite generic drug trends and the costs and savings associated with generics. - Provide an outlook for generic drugs through 2023 & updates & resources on breaking news Group Purchase Organizations (GPOs) - Benefi t from an overview of the structure and priorities of Group Purchasing Organizations (GPOs) and how they operate - Gain insight into the leading GPOs and their role in the healthcare system, with a focus on oncology GPOs - Learn the value of technology partnerships for GPOs - Understand potential partnership opportunities for GPOs Healthcare Glossary - Benefi t from 1-page overviews of 41 critical healthcare reform issues - Ensure topical knowledgebase when engaging customers and/or internal management - Reference internally for quick learning and discussion in meetings with key stakeholders - Understand the Affordable Care Act and its impact on U.S. healthcare - Defi ne bundled payment and identify the four Centers for Medicare & Medicaid Services (CMS) bundled payment models - Understand Electronic Medical Records (EMRs) and the impact on patient quality of care - Gain insight on Healthcare Information Technology (HIT) - Understand Patient-Centered Medical Home (PCMH) healthcare settings and their key functions Healthcare Marketplace in Canada - Benefi t from an overview & understanding of the healthcare system in Canada - Gain a deeper knowledge of the organization within the Canadian health system - Identify the key differences in addition to the pros & cons of both the United States and Canada healthcare system - Understand the facts and numbers of the Canadian healthcare spend & expenditures - Realize the challenges of the healthcare system in Canada - Gain insights into the current healthcare trends in Canada 4

5. Healthcare Primer 2022 Healthcare Market Trends Overview - Review key market trends and the implications for pharmaceutical companies and their customers - Gain insight into the impact of coverage expansion on the healthcare market - Understand how market consolidation affects healthcare stakeholders - Review how alternative payment systems impact providers, payers, and pharma - Understand how Healthcare Information Technology (HIT) has improved the overall coordination of healthcare Healthcare Policy - Understand and gain deeper insights into the impacts of the U.S. healthcare policy - Realize the federal agencies role within the U.S. healthcare policy - Gain deeper insights into the healthcare rules, regulations, and the judicial impact on healthcare - Understand the prescription drug policy updates within the U.S. Health Economics & Outcomes Research (HEOR) / Healthcare Economic Information (HCEI) Delve into the impact that health outcomes research is having on healthcare with regards to population health & tackling the quadruple aim of healthcare. Gain insights into real world data & its impact in product utilization, utilization management & contracting. - Defi ne Healthcare Economic Information (HCEI) - Delineate between Real World Data (RWD), Real World Evidence (RWE), and Health Economics & Outcomes Research (HEOR) - Identify the hierarchies of data and their respective differences - Describe the different types of healthcare economic models Health Insurance Marketplaces Become aware of the latest evolving healthcare models & benefi t packages. Gain insight into the essential compo- nents of the health benefi ts packages & the benchmark plans by state in addition to understanding the implications of payer participation & future growth. - Benefi t from an awareness of the latest evolving healthcare models and benefi t packages - Gain insight into the essential components of the health benefi ts packages and the benchmark plans by state - Learn the fundamentals of premium subsidies and how these will drive enrollment in the future - Understand the implications of payer participation and future growth Health Plans & PBMs - Identify key trends as well as the distribution of U.S. healthcare enrollment - Understand the two market drivers of change for the U.S. health insurance industry and the drive towards consolidation - Gain insights on value-based payment arrangements and the impact on U.S. healthcare - Review the U.S. healthcare structure and identify the key players - Comprehend the role of Pharmacy Benefi t Management (PBM) fi rms and the evolving competitive structure of the PBM market 5

6. Healthcare Primer 2022 Hospital Outpatient Prospective Payment System - Create a baseline understanding of the Hospital Outpatient Prospective Payment System (OPPS) - Introduce the program genesis and original objectives - Provide an overview of the legislation that led to how OPPS was created and how it has evolved over time - Outline the payment methods and their rationale - Give insight to what the future expectations are for the payment system Hospital Readmissions - Benefi t from an overview of the Hospital Readmission Reduction Program (HRRP) and the economic impact of hospital readmissions - Identify the risk factors and causes of hospital readmission - Gain insight into the role of the Patient Safety Organization (PSO) - Review hospital strategies to reduce readmission & identify resources to improve readmission rates Hospital Selling - Gain deeper insights into the challenges within hospital selling - Understand the strategies needed to compete effectively within the selling process - Identify all of the external and internal factors that drive buying decisions - Understand the hospital structure, management, and governance HUB Service Providers & Services - Provide the history, concept & trends of the evolving HUB service provider marketplace - Identify the various types of HUB solutions - Breakdown the HUB service offerings - Describe HUBs role in assisting patients & providers - List some of the usual & customary metrics HUBs are accountable for Infusion Centers & Specialty Products in IDN Space - Defi ne the services provided by infusion centers - List the top medical conditions treated by infusion centers - Identify the key drugs used in infusion centers - Provide emerging trends for infusion centers in 2021 - Describe the infusion center business model - Differentiate the various types of infusion centers - Breakdown the emerging trends in Integrated Delivery Network (IDN) owned Specialty Pharmacies - See the business rationale behind IDN owned Specialty Pharmacies - Showcase the distribution model for IDN owned Specialty Pharmacies Institute for Clinical & Economic Review (ICER) - Benefi t from a complete overview of the Institute for Clinical & Economic Review (ICER) - Understand both the guidelines and principles of ICER - Gain deeper insights into the methodologies of ICER - Review the budget impact and overall impact of ICER within the U.S. healthcare 6

7. Healthcare Primer 2022 Integrated Delivery Networks (IDNs) and Hospitals Understand the drivers of integrated healthcare delivery & where ACOs & IDNs fi t into this integrated system. Gain insights into how quality measurement systems have impacted the strategic focus of IDNs & benefi t from in-depth profi les of the top IDNs. - Understand the drivers of integrated healthcare delivery and where ACOs and IDNs fi t into this integrated system - Gain insights into how quality measurement systems have impacted the strategic focus of IDNs - Benefi t from in-depth profi les of the top IDNs and an understanding of the key stakeholders Kaiser Permanente: An Overview - Acknowledge the history and development of Kaiser Permanente - Recognize the structure of Kaiser Permanente and how its organizations interact with each other - Associate the organization’s quality performance metrics with how it stands nationally - Gain insights into the educational options that Kaiser Permanente offers and how it promotes further developments - Identify controversies and news trends surrounding the organization to anticipate its future Key Decision Makers - Uncover the key decision makers in healthcare - Identify the three levels within an organization’s structure and the key decision makers within these levels - Gain deeper insights into the key decision makers within the health system departments Large Urology Group Practices (LUGPA) - Benefi t from an overview of LUGPAs and their association and interactions with other healthcare models (ACO and GPO) - Understand the impact of the ACA and Triple Aim LUGPAs - Gain strategies for conducting business-to-business customer calls with LUGPAs Long-Term Care - Benefi t from an understanding of the impact of key healthcare trends on Long-Term Care (LTC) providers, including coverage expansion, reimbursement challenges, and the growth of quality metrics - Learn how to access key decision makers in targeted LTC accounts - Learn key attributes of the largest LTC providers and their growth trends - Articulate the four key domains of patient care that the Centers for Medicare & Medicaid Services (CMS) utilizes to measure performance against quality standards MACRA - Medicare Access & CHIP Reauthorization Act - Understand and defi ne MACRA - Gain deeper insight into the two MACRA reimbursement structures - Realize the effects and impacts of MACRA on payments - Identify the quality measures provided under MACRA - Understand and gain insight on the impacts of MACRA on both providers and pharma 7

8. Healthcare Primer 2022 Managed Care 101 - Benefi t from an overview of the U.S. healthcare market framework - Understand and defi ne the different components within managed care - Review key providers and how they impact managed care - Understand the defi nition of “quality” and identify quality initiatives and the leading quality organizations Managed Markets Benefi t from an overview of the ever-changing dynamic healthcare market, reviewing topics such as ACA, market consolidation, value-based payment programs, quality metrics, the growth of ACOs, & utilization management techniques. - Benefi t from an overview of the ever-changing dynamic healthcare market, reviewing topics such as ACA, market consolidation, value-based payment programs and their quality metrics, as well as with ACOs - Understand how managed care is organized to manage cost, utilization, and quality, in an effort to provide consumers with the highest quality services at the lowest possible cost - Review the key stakeholders in managed care, including: commercial and public payers, providers, and Pharmacy Benefi ts Managers (PBMs) - Understand the business impact of changes to the managed markets due to ACA and healthcare consolidation Medicaid Understand the demographic components of the Medicaid program & the factors infl uencing Medicaid expansion. Review Managed Medicaid & the leading payer participants. - Benefi t from an overview of Managed Medicaid and the leading payer participants - Understand the demographic components of the Medicaid program and the factors infl uencing Medicaid expansion - Gain insight into the 340B Drug Pricing Program and the Medicaid Drug Rebate Program Medicare Understand, defi ne & gain deeper insights into the Medicare program & growth trends, gain insights on the Medicare prescription drug benefi t & realize the impact of quality on Medicare & the future of the Medicare program. - Understand and defi ne Medicare - Gain deeper insight into the Medicare program growth trends - Identify Medicare Advantage market leaders - Understand the Medicare prescription drug benefi t - Review regional Medicare trends - Realize the impact of quality on Medicare and the future of the Medicare program Medicare Advantage - Gain deeper insights into an overview of the Medicare Advantage Program - Benefi t from an understanding of how patients access Medicare Advantage - Learn and gain insights into the evolutions in Medicare Advantage 8

9. Healthcare Primer 2022 Medicare Star Ratings Benefi t from an overview of the Centers for Medicare & Medicaid Services (CMS) 5-star Quality Rating System. - Learn the Medicare Part C and Medicare Part D domains and measures - Review the disease states most impacted by Medicare Star - Gain insight into the fi nancial implications for health plans Mega GI - Describe the evolution of GI practice models - Illustrate the economic burden Gastroenterology has on the U.S. marketplace - Defi ne current & emerging GI related quality measures - Dissect the infl uential entity Digestive Health Physicians Association (DHPA) - Breakdown current & merging GI trends - Understand the mega-sized GI practice key market trends in the U.S. & the impact they have on pharma - Gain deeper knowledge of mega GI in integrated delivery networks (IDNs) & hospitals - Benefi t from an understanding of the role of private equity in Mega GI Military Treatment Facilities - Describe what a military treatment facility (MTF) is & what services they provide - Understand the differences between each branch of MTFs & how they differ in the services they provide - Identify the changes the Defense Health Agency (DHA) has implemented due to the COVID-19 pandemic - Know how to distinguish TRICARE Prime, Select, For Life, & Plus plans - List the quality measures, patient safety, quality assurance, & quality initiatives the DHA uses to assess quality of care - Summarize how the DHA incorporates shared decision making through the Team Up program Navigating Formularies Review the process for gaining formulary access while also understanding the impact of the formulary, the rising utilization of the “excluded drug list,” & other utilization management tactics that are being implemented. - Gain deeper insights into Pharmacy & Therapeutics (P&T) Committee - Benefi t from an understanding of the key issues in getting products approved as well as utilization management techniques and terminology - Identify the excluded drug lists and restrictive formularies and the National Preferred Drug List (PDL) versus custom client formularies Oncology - Benefi t from an overview of the evolution of the oncology market and market drivers - Understand the common tumor types, prevalence of these cancers, and how they are being treated - Gain insight into clinical pathways and quality measures in oncology and how they impact reimbursement for treatments - Understand billable events required for care, the impact of personalized medicine in oncology, and the overall impact of reimbursement - Realize the impact that biosimilars can and will have on the oncology market in the near future - Review some of the larger cancer treatment centers, as well as the companies leading the way in the fi eld of oncology - Understand patient advocacy groups and their impact on treatment 9

10. Healthcare Primer 2022 Oncology Supergroups - Understand the basics of what Oncology Supergroups are - The fi nancial requirements and what that means for the operations of a supergroup - The main companies involved and what their missions are - The Guidelines that these companies follow and what types of pathways are used - Where the real-world evidence comes from and the safety protocols Patient-Centered Medical Home (PCMH) - Benefi t from an overview of patient-centered medical homes (PCMHs) - Gain deeper insights into the guidelines and principles of PCMH programs - Understand the benefi ts and pricing strategies of PCMHs - Gain deeper insights into the future of PCMHs and tools used for practices with PCMH Patient Driven Payment Model - Provide an overview of some of the differences between the Patient Driven Payment Model (PDPM) and R source Utilization Groups version IV (RUG-IV). - Identify some of the major cost and classifi cation differences between the two systems using a case study. - Highlight the importance of proper scoring to maximize PDPM payments. - Recognize how to position your company to best take advantage of the PDPM system. Population Health - Benefi t from an overview of the components of population health and how it is incorporated into the Affordable Care Act - Gain insight into population health and the potential opportunities for healthcare delivery systems, public health agencies, and community-based organizations for improving health outcomes - Learn how information technology is used to automate and streamline patient care - Understand the value of community involvement in engaging patient populations Quality Performance Metrics Benefi t from an overview of the key components of quality, their impact on customers, & the relevance of quality of care. Learn the major quality metric initiatives impacting customers & identify the leading quality organizations. - Benefi t from an overview of the key components of quality and their impact on customers - Learn the major quality metric initiatives impacting customers and identify the leading quality organizations - Gain insight into the relevance of quality of care and how it has become a high priority as quality metrics become increasingly linked to reimbursement for payers and providers - Understand value-based purchasing initiatives Safe Harbor - Benefi t from an overview of the protections and purpose of Safe Harbor - Defi ne and gain insights of the Anti-Kickback Statute - Understand the Health & Human Services Safe Harbor proposal along with its impact and next steps - Gain deeper insights into the proposal comments from providers, payers, pharmaceutical companies, Congressional Budget Offi ce and more 10

11. Healthcare Primer 2022 Specialty Pharmacy Benefi t from an overview of the latest specialty drug utilization trends, compare specialty pharmacy profi les & services, gain insight into the specialty pharmacy provider drug distribution process & fl ow of funds & identify the impact of limited distribution networks. - Benefi t from an overview of the latest specialty drug utilization trends - Compare specialty pharmacy profi les and services - Gain insight into the specialty pharmacy provider drug distribution process and fl ow of funds - Understand the impact of limited distribution networks Trade/Wholesaler - Understand the wholesalers’ role and strategies within trade - Gain deeper insights into the pharmaceutical trends and insights from earnings calls - Identify “The Big 3” companies strategic initiatives as well as their company profi les - Benefi t from an overview of wholesaler vs. distributor sales models Understanding Physician Compensation Uncover how healthcare has shifted to a value-based payment system impacting physicians, health systems, ACOs & other key stakeholders. Understand how these entities have had to gain deep insights into quality, quality metrics, & payer requirements to prove the value of their care. - Gain insights and review an overview of physician compensation - Identify types of physician compensation models and methods - Understand solutions for physician compensation including structure and formulas - Gain deeper insights into physician compensation restructure as well as knowledge of Medicare Access and CHIP Reauthorization Act (MACRA) Value-Based Reimbursement - Understand the components of value-based reimbursement - Identify key quality initiatives that impact value-based reimbursement - Gain insight into how Public Payers are engaging in value-based reimbursement practices - Describe how Commercial Payers are taking part in value-based reimbursement - Understand how pharmaceutical companies are engaging in risk-based contracting and value-based initiatives Veteran Affairs (VA) & Veterans Health Administration - Benefi t from a complete overview of the VA (history, benefi ts, members, eligibility, system structure, VA locations) - Review medication management, member co-pays, formularies, and the rules of engagement with VA facilities - Gain insight into treatment protocols and guidelines used by the VA system 1 1