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How Generation Z is Driving Change in Search UX: Brighton SEO 2016

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. <br><br>Speaking at BrightonSEO this year, my talk focused on meeting the user experience needs of this influential demographic, and how this will become increasingly crucial to SEO success.

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How Generation Z is Driving Change in Search UX: Brighton SEO 2016

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  1. how user experience is driving change in search

  2. LOVE & SEX Friends & Family FILM Products USER Education News Music

  3. Millennial Gen Z Messaging Apps Social Networks 12 Seconds 8 Seconds ≈1975 ≈1996 Source: http://www.cmo.com/articles/2015/6/11/15-mind-blowing-stats-about-generation-z.html

  4. Time on Content by Demographic

  5. Young adults spend between 11 and 25% less time on your content

  6. Cool Product Cool Experience Millennial Gen Z 60% 77% 40% 23% Source: https://cassandra.co/

  7. 40% Of Consumers by 2020 Source: https://www.ketchum.com/engaging-gen-z

  8. Faster All Device Direct to Object

  9. GET THIS: http://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahr

  10. Three Core Metrics Time to Result Relevance Quality

  11. PageSpeed INSIGHTS - CRITICAL PATH

  12. AUTOPILOT MODULES

  13. Resource Delivery

  14. GET THIS: https://docs.google.com/presentation/d/18zlAdKAxnc51y_kj-6sWLmnjl6TLnaru_WH0LJTjP-o/present?slide=id.p19

  15. HTML5 LINK REL Attributes IS DOES preconnect browser hint to open the linked connection in advance prefetch suggestion to pre-fetch linked content before explicitly requested preload suggestion to download resource prerender suggestion to fetch AND render GET THIS: https://developer.mozilla.org/en-US/docs/Web/HTML/Link_types

  16. “How I Sped Up My Site 68.35% With One Line of Code…” Mike King Source: http://ipullrank.com/how-i-sped-up-my-site-68-percent-with-one-line-of-code/

  17. Faster All Device Direct to Object

  18. Generation Z

  19. Say internet of things again

  20. Gen Z SmartPhone Activities 29% 21% 6.8% 6.6% 6.1% Surfing Shopping Social Games Photos GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf

  21. Shopping by Demographic 6.1% 5.7% 4.8% 4.1% 2.8% 45-54 55+ 18-24 25-34 35-44 GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf

  22. Mobile EXPERIENCE • ASYNCHRONOUS SCRIPTS • 3rd PARTY JAVASCRIPT OUT OF CRITICAL PATH • PRIORITIZE RESOUCE LOADING • SIZE RESOURCES STATICALLY Accelerated Mobile Pages Project

  23. http://www.bbc.co.uk/news/business-35889282 rel=amphtml link to AMP page

  24. http://www.bbc.co.uk/news/amp/35889282 rel=canonical link to non AMP page

  25. WordPress WordPress AMP plugin to create AMPHTML pages. Use Yoast SEO Glue to “speak” to AMP plugin for metadata.

  26. Mobile Search Spotlight Search Safari Suggest

  27. AppS Indexed

  28. Android and iOS9 – App Indexing

  29. App Indexing – DEEP LINKING ONE URL A

  30. APP Indexing: Google Developers  Testing Tool for Android (debug and deep link)  Search Analytics in Search Console (register for Android)  Needs App Indexing SDK for iOS9  Check implementation Get This: https://developers.google.com/app-indexing/introduction

  31. Faster All Device Direct to Object

  32. LOVE & SEX Friends & Family FILM Products USER Education News Music

  33. “BuzzFeed draws more than 75 percent of content views from sources other than its website” Jonah Peretti: CEO Source: http://recode.net/2015/09/16/this-week-on-recode-decode-ceo-jonah-peretti-explains-how-buzzfeed-won-the-internet/

  34. Facebook

  35. Rise of The Personal Agent

  36. Be Fast - Be Mobile - Be Everywhere Source: https://www.ketchum.com/engaging-gen-z

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