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2010.08.23

Agenda. 1.1 ??1.1.1 ???????1.2 ???????1.2.1???????1.2.2 BI????1.2.3 ???????1.3 ??????????????1.3.1 ??????(KPI)1.3.2 ?????1.3.3 ???????? 1.4 ????????????????1.5 ?????. 1.1 ??. 1.1.1 ???????. ???????. ????????-

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2010.08.23

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    1. ??? ?????? ??????? ????? 2010.08.23

    2. Agenda 1.1 ?? 1.1.1 ??????? 1.2 ??????? 1.2.1??????? 1.2.2 BI???? 1.2.3 ??????? 1.3 ?????????????? 1.3.1 ??????(KPI) 1.3.2 ????? 1.3.3 ???????? 1.4 ???????????????? 1.5 ?????

    3. 1.1 ?? 1.1.1 ???????

    4. ??????? ????????-Business Intelligence: Putting information to work ????????(EIU)?2006???????????????386????????????,?????????????????????????????: (1)????(Executive Summary); (2)???????; (3)BI????; (4)????(Humpty Dumpty); (5)?????; (6)????;? (7)???

    5. EIU??????? ???????????????? (1)????????????????; (2)??????????????; (3)????????????????; (4)??????????,??????????????????????? ??????: ????????????? e-mail????????BI??????? ???????????? ??????????????????????? ???????????????????????????BI ??BI???????,??????????????????????????????BI???????

    6. EIU??????? ??????: ???????BI????,?????????????? ??????BI????????????:BI???????????????????????????;??????????????????????????????????????????(robustness) ???? ??????,??????,????????????(KPI)?????????????????????? ???????????????(34%)??????????(27%)???KPIs???(26%)????(25%)??????????KPIs(25%) ?????? ???BI????????????:(1)BI?????????;(2)??BI??????????????;(3)????????????;(4)?????????;(5)????????????

    7. BI-??????(ES)???

    8. ???????ES??

    9. ???????ES??

    10. ??????? IDC???????(???,2007) ?????????Howard Dresner?1989????,?????????,?????????????????,?????????,????????????????? ??BI???????,?1990??5??????63???????? BI????????????????,????? ?????????????????????????????????;???????????????? ??BI??????,??BI??????,Oracle?SAP??????BI?? ???? Turban?????BI?????Gartner Group?1990???????????

    11. 1.2 ??????? 1.2.1??????? 1.2.2 BI???? 1.2.3 ???????

    12. ??????? ??????(TDWI)???????????????(Eckerson, 2003) BI?????????????????? 1.????????????? ???????????????????????,??????????????,?????????????????,???????????,??????????????????????,?????????????????????????????????????????????????,????????????????????? 2.?????? 3.?????? 4.?????? 5.????

    13. ????-????????

    14. BI-???????? 1.????????????? 2.?????? ????????????????,??????????????(OLAP)?????????,??????????????????????????????????????,????????????????????????????????????????????????????????????????,??????,???????????????????? 3.?????? 4.?????? 5.????

    15. BI-???????? 1.????????????? 2.?????? 3.?????? ????????????????????????,?????????????????,????????????????????????10???,??????30??????????????????????,???????????????(what if)?????????????????????????,???????????????????,????????????,??????????????????? 4.?????? 5.????

    16. BI-???????? 1.????????????? 2.?????? 3.?????? 4.?????? ????????????????,???????????????????????????,?????????????,???????????,?????????,????????????????????????????????????????????? 5.???? ????????,???????????????????????????????????????????,???????????????,???????????????????????,??????????????

    17. BI????? ??????????????(IT-enabled)????????? ?????????????,??????????????,??????????????? ??????????????????,??????????????(socio-technical approach) ?????????,???????????? ?????????????? ???????????,?????????????????? ??????????????????? ??????(KPI)????????????????????,??????????????????????,???????????????????

    18. ??-??????????? ???Laudon et al., 2003

    19. ??????BI???

    20. BI?????? BI??? BI???????????????????????,?BI??????????????????????????,????????????????????????,???????????????,???????????? BI??? ?????????????????????, ???????????????, ?????????????????, ?????BI??? BI?????? ???????,????business????????????,?????????????????????,??????????????????,??????????????????????,??????????,???????????????????intelligence?

    21. BI???? BI??????(EIU???) (1)???,???????????????; (2)??,????????????????????????; (3)????????????? BI?????( Eckerson, 2003) ?????????????,???????????????????????????,?????????????????,??????????? ?????????????,??????????????????????????????????(mine)?????(visualize)???,?????,???????????????

    22. ???????????

    23. ??????? ??TDWI 2003?4???BI??????? 510??BI????????????????????,?????,BI????????????????????? ???????????????????????????????????????????????????? ????????????BI????????????? ???????????????????????????,?????????????? BI???? ???????BI???35?????????,????????4??????????3?1?????

    24. BI????????????

    25. 1.3 ?????????????? 1.3.1 ??????(KPI) 1.3.2 ????? 1.3.3 ????????

    26. ????????? ????(BI)???? ???????? ???????? ????????(business process owner) BI???????? ????????????,????????KPIs,????????????,???????KPI????,???????????,???????? BI??????? ?????KPIs ??????BSC????? ??????????KPIs??????????,??????????????????

    27. ??????(KPI) Parmenter(2007)???????????: ??????(key result indicators, KRIs) ????(performance indicators, PIs) ??????(KPIs) ?????? KRI:????????? PI:???????? KPI:??????????????? ??????? ??????????????????,??????KPIs?KRIs

    28. ??KRI?KPI

    29. KPI?BSC KPI?? Parmenter(2007)??KPI??????????????????,??????????????????? KPI?????????????????????CEO?????????????????????????????????? Morrison (2009)?KPI????:????????????????????????????????????????? CSF vs. KPI CSF: ??????????????? KPI: ??????????,???????????? ???????? ??BSC????????????KPIs????

    30. ????? ?????(Balanced Scorecard, BSC) Robert S. Kaplan?David P. Norton?1992?????????The Balanced ScorecardMeasures That Drive Performance Kaplan?Norton?1996???BSC??????:The Balanced ScorecardTranslating Strategy into Action BSC?????????,?????????????????(vision)????????????? BSC?????:(1)????;(2)????;(3)??????;??(4)???????? BSC????????????????,?????????????????????

    31. BSC???? ???? ???????????,????,?????????????????????,???????????????? ??????????,????KPI,???????,????????????KRI,????????PIs????? ????????????????????:???????????????????????????????????????????,???????? ???? ????????????:?????????????,??:????????(percentage of service requests)????????????(???????/?????)*100,???????????????????????2??? ?????? ???????

    32. BSC???? ???? ???? ?????? ?????????????:???????????,?????????????????,??:??????(sales cycle time),??????????????????????????????(inquiry)?????(final billing)?????????????????????????????,?????????????????????? ??????? ???????????????:???????????????????,?????????????????????,?????????????????????????????,??????????????????????????????????????????????????????,??????????????????:????????,??????????

    33. ????????????

    34. BSC????? Gary Cokins-SAS????????????????????? Kaplan?Norton??????????????????????????,??????????????????????????????????????,????????????????????????????????BSC????????? ????(strategy map) Kaplan?Norton???????????????????????????,?????????-????????????,?????????????????????????????,????????????????????????-?????????????????????????????????,????????????????-????????????????????????????????????????????????????????-????????????????????????????????????,?????????KPI,???????????

    35. ??????- Mayberry ?????????

    36. ??????BSC????? ????vs.????? ??????????????,???????????????????? ??????vs.????? ?????????,???????????????,?????????????,??BSC??????????????????? ????vs.???? ?????????????????,???????????????????????????,????????????????????????,????????????????????????????????????? KPIs vs.???????(PIs) ????????????????KPIs?????300?KPIs,?????????????????,KPIs???????,?PIs??????????? ???????vs.??????? ????????,??????????,???????????,?????????????????????????ERP????????????,????????????,????????????????,???????????????????

    37. ???????? ????????,???? BI???? BI???????????,????,???? ?????????,???????????????,?????????,????????????????????????,?????????,?????????????????????????BI???????? KPI???????,KPI???????? ???????????????????,????????,?????????????,?????????????KPIs;?????????,?????????????????????,???????????????(OLAP),??????BI????,???????????????,??????????????,?????????????????,???????,????????,???????????????

    38. ??????????????

    39. 1.4 ????????????????

    40. 2009 Top BI????

    41. ????????BI????

    42. ????????? BI solution ??Cooperb??????????BI?????????????: ????????????????????????????????????,?????BI???????????????,????????? BI??????????????????,??????????????????????? ??????????????,??????BI??,????????????????? ??????????,????????????????,?????????????,???????? ??????????????,?????????????????????? ???????????????????,????????,?????????????

    43. ????????? Gartner?2009?1?Gartner?????????????BI?2009-2012???????: 1.???2012?,??35%???5000???????????????????????????????????? 2. 2012???,??????????????40%????????? 3. 2012???,20%???????BI?????,???????????,?????????(Software as a Service, SaaS)??????????????????? 4.?2009?,??????(social software)?BI?????????(collaborative decision making)???,????????????? 5. 2012???,???????????????1/3??????(coarse-grained)?????(mashups)??????

    44. ??BI????????? ??????? BI 2.0,?????????????(Collaborative BI),????????????????????? ??????? ???????(pervasive BI)??????????????????????????????????????????(mashup)?????? ?????? ??????(Master Data Management, MDM)???????????????????????????????? ????????? ?????????(Operational and Web Event Analytics)?????????????,???????BI???????????????????????,?????????,?????????????????? ??????????? ????????(content analytics)???????????????,??????????????e-mail?????????????

    45. Q&A

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