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The Impact of Advertising on Girls: Beauty Standards and Industry Insights

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The advertising industry, worth over $300 billion in the U.S. and $500 billion globally, plays a pivotal role in shaping societal norms, especially for young girls. By age five, a girl will encounter over 80,000 commercials, exposing her to narrow definitions of beauty and acceptance. Average models are often 25% thinner than the average woman and presented through heavy airbrushing, setting unrealistic standards. This presentation explores how these marketing messages influence girls’ self-perception and highlights initiatives like Dove’s Campaign for Real Beauty.

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The Impact of Advertising on Girls: Beauty Standards and Industry Insights

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  1. Advertising and Girls Emily Mark CIS 1020-035

  2. The Advertising Industry Over $300Billion spent in the US in 2010, $500billion worldwide One of the fastest growing industries in the world By 2015, the expected investment into advertising – digital and mobile included – is expected to triple

  3. The average TV show contains 21 minutes of advertisements • 8 minutes of in-show ads • 13 minutes of commercials The Advertising Industry

  4. Before Kindergarten, a girl will be exposed to over 80,000 commercials. • Saturday morning cartoons come with 33 commercials per show. The Advertising Industry

  5. Ads give us messages about • If we are acceptable • If we are normal • If we have the right standards • If we are participating in the right activities The Advertising Industry

  6. Facts Average model is 5’10” Weighs 25% less than an average woman Weighs 10-15% less than what is considered a healthy body weight for their height Some go through plastic surgery Some are “taped-up” for shows Nearly all photos are airbrushed before hitting your hands and/or eyes

  7. How does this affect girls?

  8. How does this affect girls?

  9. Dove’s Campaign for Real Beauty Bibliography

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