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New Branch Chairs Meeting July 2014. CIPD – Our shared purpose. 2. Strategic priorities. Raising impact and voice – research and policy Outreach & relevance; Students, Leaders, Members, L&D Professionalisation – CIPD as your career partner – entry, progression, CPD, membership offer

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Strategic priorities
Strategic priorities

  • Raising impact and voice – research and policy

  • Outreach & relevance; Students, Leaders, Members, L&D

  • Professionalisation – CIPD as your career partner – entry, progression, CPD, membership offer

  • Extending B2B relationships and support

  • Community and connection – Branches, Regions, virtual

  • Internationalisation

New branch chairs meeting july 2014

The CIPD has been changing....

CIPD Strategic Purpose & Direction

New Branch

Finance Model

New Membership Model

Strengthening our Regional and Branch Networks

Careers and

focus on Students

Greater engagement and dialogue with Council

New branch chairs meeting july 2014

As a Chartered professional body, our purpose translates into the following critical missions...

  • Promote and develop the Profession

  • Research to progress thinking and practice

  • Policy leadership to champion the key issues

  • Set and maintain professional Standards

    • Enable the professionalism of individuals

    • Uphold Code of Conduct

    • Provide CPD solutions

  • Be a Career and Capability Partner of choice

    • Recognise the different needs of members at each stage of their career journey

    • Provide differentiated and valued solutions, professional and personal support

New branch chairs meeting july 2014

These missions span a number of responsibilities and activities a positive and proactive agenda that enables and builds

The Profile of the Profession

Thought Leadership through research

Access and commitment

to a CPD agenda

and solutions

Standards setting and maintenance

Relevant, differentiated and valued member services and benefits

Connectivity through communities and networks

Charter Status -independentand trusted voice

Charitable Status - Purpose & societal contribution

...for the benefit of members, the Profession, individuals, organisations, economies

and society

New branch chairs meeting july 2014

...combining to derive significant value for CIPD Professional Members

“I work in a Profession and belong to a Professional body both of which are recognised and valued”

“I have full access to all the latest research and best practice; both help me do my job better”

“I am guided by the Profession Map and governed by a Professional Code of Conduct”

“I am required to keep my CPD up to date. Membership represents my Professionalism”

“Whoever I am, I can access tailored help and support at every stage of my career”

“I can connect to professionals just like me and benefit from local CPD events and activities”

“As a not-for-profit organisation I can be confident that revenues will be invested for the good of members and the Profession”

“I have a strong sense of belonging to a professional body with Purpose, influencing Govt on key Policy agendas and giving me a platform to give back”

Framework for future of hr and people development
Framework for Future of HR and People Development Professional Members

Insight on Changing Context

  • Work

  • Workforce

  • Workplace

  • Economy

  • Political and regulatory

Business, Commercial Insight, and Analytics

HR & Learning Processes, Practices, Policies

  • Technologies

  • HR operating models

  • HR capabilities

  • HC metrics

  • Bus language of HR

  • Data analytics

Better work and working lives

Science of human and organisationalbehaviour

  • Behavioural science

  • Psychology

  • Neuroscience

  • Values and ethics

  • Systems thinking

New branch chairs meeting july 2014

Developing a differentiated Professional Members

membership proposition

New branch chairs meeting july 2014

Evolving our member proposition and delivering Professional Members

strategic objectives

  • Rationale for change

  • To deliver a differentiated member proposition better aligned to career and professional development

  • To provide relevant support at all stages of the member journey and to simplify routes into the profession

  • To promote the profession as a career choice and enhance the student proposition to focus on student recruitment and grow pipeline into CIPD

  • To grow all levels of membership, relationships, reputation and relevance and to reinforce the position of CIPD as the pre-eminent leader of the HR and L&D profession in the UK and influence in our chosen international markets

New branch chairs meeting july 2014

15 grade progression

New branch chairs meeting july 2014

New Branch Finance Model grade progression

New branch financial model sets out to resolve 3 key questions

  • how we better deliver our financial grade progressionaccounting commitments?

    • adhere to legal/governance challenges

    • support the Treasurer role/skills challenges you can often face locally

    • address the resourcing challenges we have here in Wimbledon

  • how we clarify and resolve the reserves situation?

  • how we better calculate and administer the annual branch funds?

    • better support and embed Business Plan completion

New Branch Financial model sets out to resolve 3 key questions

....not helped by the fact that CIPD and Branches operate on a different calendar year

(1 July to 30June and 1 April to 31 March respectively)

New branch chairs meeting july 2014

Strengthening CIPD branch networks and regions to enhance local presence & impact


6 months in situ, early wins emerging,

with opportunities abundant and

lots still to do

Northern Ireland

Sustainable administrative

support solution

Engagement with NAP team

Early discussion on ambitions and

possibilities going forward


New boundaries and

3rd Welsh branch in progress.

Pan-Wales meeting delivers a headline Plan

Pan London agenda and business

Plan now confirmed

7 Local branches (including new

East London & Docklands branch)

Channel Islands

Jersey & Guernsey will become a

stand-alone branch from July 2014

New branch chairs meeting july 2014

The Scottish model….led as ONE CIPD local presence & impact

One effort, working together to deliver impact locally

CIPD employed resources

CIPD volunteer resources

John McGurk

Head of CIPD Scotland

Donald Gordon

Chair of CIPD Scotland

Louise Harley

Events & Partnerships Manager

Lee Panglea

Market Development Manager

Shared Admin Support

Branch Chair

SEast Scotland

Branch Chair

West Scotland

Branch Chair

Mid Scotland

Branch Chair

North & islands

Branch Committees and Volunteers

Scotland was set up to
Scotland was set up to: local presence & impact

3 clear and connected work streams
3 clear and connected work-streams.... local presence & impact

Supported by:

Conferences, events and partnerships

Member engagement and segmentation

Scottish research, data and insights

New branch chairs meeting july 2014

Thank you local presence & impact