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Chinese Branch July Highlights

Chinese Branch July Highlights. Focus: social media campaign. The number of Chinese netizens will approach one billion in a few years. Billion Netizens Outreach. Social Media Campaign. The Number of Social Media Accounts on 7 Main platforms by July 27 th.

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Chinese Branch July Highlights

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  1. Chinese Branch July Highlights Focus: social media campaign

  2. The number of Chinese netizens will approach one billion in a few years. Billion Netizens Outreach

  3. Social Media Campaign

  4. The Number of Social Media Accounts on7 Main platforms by July 27th

  5. Own 51 Social Media Pages on 7 Different Platforms • 1,377,522Followers in Total • 17,719,311 Views (Video) and Impressions (Weibo) in Total From June 30th to July 27th: • Increased 81,784 Followers • Increased 1,690,632 Views (Video) and Impressions (Weibo) Significant Numbers for This Month

  6. VOA Chinese has177,079 fans on YouTube by July 27th The video views of VOA Chinese on Youku and YouTube reached 165,787on July 27th Significant Growth Trends: Views increased 422,026 andSubscribers increased 13,280on YouTube from June 30th to July 27th Fans increased494on Facebook and Twitter this month VOA Chinese Site美国之音中文部

  7. Program overview: introducing American society by short documentary films • Original production • 5-7 minutes long • 2 programs per month Two July programs: • Walk into a labor strike • Chinese students in American high school – learning about democracy and freedom The episode of Chinese students attracted 330,000 views in 3 days. Walking into America走进美国

  8. Significant Growth Trend: Video views on Youkuincreased 742,765 compared to last month Fans on SinaWeiboincreased526 Subscribers on Youkuincreased 596 Walking into America走进美国

  9. Program overview: Interview with members of congress and regular report on congressional hearings July highlight: Interview with Congresswoman Grace Meng (D-NY), a newly elected member of Chinese origin Congresswomen Meng revealed the challenges she was facing as a new member, and her concern of the ethnic Chinese community. Congress on China国会报道

  10. The number of followers reached 1,304 on Twitter and the total views on YouTube is 13,493 by July 27th Congress on China国会报道

  11. Program overview: How American democracy works • Original production • 2-3 10-minute program per month • Series July highlight: Finishing the first two parts of the documentary film “Bill of Rights,” including the first and the second Amendments. The total length is 3 hours. Democracy in America美式民主

  12. Significant Growth Trend : Video views increased 1,246 on Tudou and Youkucompared to last month Democracy in America美式民主

  13. Program overview: History unknown to the public in China July highlights: • Finished producing “Banned Books in China” (100 minutes) • Published the first of a book series “State Secrets,” which attracted much attention in the Hong Kong Book Festival History’s Mysteries解密时刻

  14. Twitter The total number of followers on Twitter is 1,301 by July 27th Google + The total number of Fans on Google + is 71 by July 27th History’s Mysteries解密时刻

  15. VOA China Branch Chief ： Sasha Gong Sasha’s QQ weibo 1,030,945 Impressions 322,036Followers Increased 56,830 followers of QQ weibo this month News Reports

  16. The total number of views reached 592,707 on YouTube and 2,522 on Youku Significant Growth Trends : Video Views increased 10,551on YouTube and 2,251 on Youku from June 30thto July 27th I, American – Profiles我，美国人

  17. Program overview: introducing popular American English words and phrases Original production • 6-8 minutes long • 2 programs per month Two July programs: • Tardy Ticket • Petty Cash Jar The total number of views reached 309,916 on Youku English Off-the-Mic美语怎么说 Fans on Weibo include Chinese Film Star—Ziyi Zhang

  18. The total number of followers reached 298,359on Sinaweiboand 40,327on Sina Micro-Group • Total re-tweets reached 258,010 on SinaWeibo, each piece has around 200,000 impressions on average. • Significant Growth Trends : • Followers of Weibo increased 6,040 from June 30thto July 27th • Views of Youkuincreased 40,319 from June 30th to July 27th English Off-the-Mic美语怎么说

  19. Significant Growth Trends : The number of repost increased 2,324on SinaWeibothis month Fans increased3,953on SinaWeibofrom June 30th to July 27th OMG美语 – American slang

  20. 56.com Video views on 56.comis 2,665,829by July 27th Views increased421,294from June 30th to July 27th SinaWeibo The total impressions on SinaWeibois 153,552by July 27th The total number of Fans is 36,401 Fans increased 1,543 from June 30th to July 27th Trendy USA 新潮USA Legal Window 法律窗口

  21. VOA Reporter: Zhifeng Qi 江河’s weibo&blog Increased 48,538 QQ weibo Impressions this month 齐之丰’s weibo 882Followers Increased33,914Impressions this week VOA Reporters’ Social Media Pages

  22. VOA Blogger： Qinglian He VOA Reporter: XinNing 宁馨’s QQ weibo 30,292 Followers 何清涟’s blog Increased 9,451 Views on Netease and VOA Chinese blog this week VOA Reporters’ Social Media Pages

  23. This is onlythe beginning…

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