It’s all about golf

1. It’s all about golf

2. Introducing Golf Club TV to GCMA (North West Region) • Developing a bespoke digital screen network in UK golf clubs • Providing a new tool to help increase revenues • Utilising the latest cutting edge technology • Enabling golf clubs to improve their communication • Opportunity to organise competitions and events across the country • Screens strategically positioned in clubs to optimise exposure • Creating a new marketing channel to reach a niche audience

3. Enhancing Golf Club communications ….

4. State of the art digital screen pods with built-in media players

5. Constantly changing with eye-catching messages

6. Helping clubs to promote events, activities and offers ………. situated in the Pro Shop, golf reception, locker room or clubhouse

7. Bespoke sizes and finishes tailored to each club’s taste

8. New mobile screens to help corporate golf events – “Golf Events TV”

9. How We Help • Golf clubs can create and run professional, high quality messaging, advertising and promotions • Each venue has a uniquely coded screen, connects to internet via Wi-Fi and media player enabling localised communication • Staff from different departments can dynamically change copy online via our web portal or even using a mobile phone • Our production team can help produce animated commercials for special events and occasions • We create a suite of tailored templates for clubs to continuously update at no charge

10. Engaging visitors with internal promotions

11. How It Works • Clubs can create their own localised channel identity with club logo and feature their own messages each loop (Up to 10 per hour) • 6 min programme loops – most items 10 secs alternating live content feeds with full screen luxury brand advertising • Feature between 6-12 full screen ads and 6-12 banner ads on content pages • Provide useful information for the golfer including a ticker tape for constant real time news and messaging using RSS feeds • Deliver relevant fresh content in partnership with a number of leading authorities in the sector which we can update overnight

12. Keeping golfers informed across the network

13. Programme Announcements Coverage of Majors Coaching/teaching Manufacturer promotions Green staff reminders R&A Rule changes Sponsored items: Golfing tips Top 100 courses Golf trips/holidays Golf news Weather Quiz/facts Time Club info

14. Helping the club Improve Communication What’s happening? Check time times Course information Society Golf Days Club competitions Congratulate winners Employee of the month Restaurant specials Pro shop deals Green fee promotions Local weather conditions Promote facilities for hire Club information/events Membership offers Captain’s Charity

15. Latest club news Up to the minute information from the club, Pros, committee and staff

16. Meet our Pros “Book lessons & improve your score – it’s all about your swing” Enabling your Pro’s to promote themselves locally

17. Tips to help your round David Leadbetter says “Keep your head still and look at the back of the ball even after you have hit it to improve your putting”

18. Helping the committee Support to install from golf committee’s is key. Therefore we plan to help create a “Committee Noticeboard” and video feature for them to communicate with members along with publicising the Men’s and Lady Captains’ charities

19. The Benefits Improves knowledge Exudes stylish feel Generates new income Helps inform visitors Promotes teaching Prompts members involvement with competitions Encourages people to meet at events Demonstrates modern thinking Builds membership Helps green fees

20. A good start • Already have agreements for first 200 clubs across the South of England • Reserved one advertising slot year round for a leading media agency • Currently in negotiations with a number of top brand advertisers & sponsors • Working with leading golf club owner groups such as Crown Golf, Burhill Group, Leaderboard, Q Hotels and UKGOA • Realistic growth strategy with target recruitment starting at 5clubs pcm and averaging 15 pcm throughout plan

21. Planned rollout

22. Planned rollout

23. Who Watches GCTV? • Very attractive elusive audience for national brands • Predominantly ABC1’s • 84% male biased • 80% aged 36 and over • £751.80 is the average yearly full playing adult membership fee • Majority visit their golf club for half a day twice every week Source: ENGLANDGOLF golf club membership questionnaire 2013

24. Who Will Advertise? • Prestige cars (BMW, Mercedes, Lexus, Jaguar, Audi, Range Rover) • Golf Clothing (Nike, Oscar Jacobsen, Adidas, Footjoy, American Golf) • Long Haul Airlines (BA, Emirates, Etihad, Virgin, Singapore, Quantas) • Golf travel/destinations ( La Manga, Irish Tourist Board, Marriot, Hilton) • Luxury Goods (Rolex, Hugo Boss, Omega, Oakley, Tag Heuer) • Telecoms (Vodafone, BT, SKY, O2, 3G, EE) • Golf manufacturers (Callaway, Titleist, Taylormade, PING, Sky Caddie) • Office & Computing (Microsoft, IBM, Sony, Intel, Apple, UPS) • Financials (Barclays Wealth, HSBC, Norwich Union, AXA PPP, BUPA) • Websites (yourgolftravel.com, golf.com, golftoday.com, golfbreaks.com) • Golf insurance (Golf Shield, Golf Care, Golf Plan) • Apps (Gamebook, VPAR, Greeni, Golf Card, iPing, Golf Shot)

25. What Will The Advertisers Get From GCTV? • Guaranteed exposure to the golfing community • Display time on state of the art equipment • National, regional and localised campaigns • Preferred partner status for specific sectors • Campaign research results and in-situ photos/video • Post campaign analysis and proof of posting

26. How We Fund It • We provide the screen, installation, Wi-Fi connection, casing/framing, training, fresh content provision, network maintenance and ongoing support for: £79 pcm - 32” wall mounted or £129 pcm for pod • We do have a non-advertising “service model” where the club will pay £249 pcm and own all the airtime and select advertisers they want to run • We will provide each club with one of the full screen ad spaces which can be sold to a member or local company to help to cover the subscription cost • Additional production items such as animated commercials for key events can be created by our in-house team from just £90 • Agreements on 3 year term with no upfront costs – we invest in the screen. Clubs can apply for a FREE screen and await sponsorship • The club also receives 5% of the net ad income paid annually in arrears

27. In Summary • Providing clubs with a new way to improve communication • Introduces a modern new feel using latest technology • Alerts viewer of news, promotions, offers, events, teaching, info etc • Clubs can update the messages themselves • Enables members to promote their businesses • Aids morale of staff and visitors with personal messaging • Delivers dynamic, relevant and topical content • Supports management, golf professionals and committee initiatives • Helps to increase revenue across all departments • Initiative funded by third party advertisers in the short-term and channelsponsors long-term • Introducing Peter Barrett, Regional Director

28. Thank you, any questions? Driving new business ... Julian Clogg Co-Founder Golf Club TV Leisure Media & Communications Ltd Mob: 07771 601000 Email: julian@golfclubtv.co.uk www.golfclubtv.co.uk