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What is advocacy and what does it mean for Musical Inclusion?

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Where advocacy is most successful, it does - or makes the case for - one or more of the following: Improves the livelihoods of significant numbers of people Targets policy makers with win-win arguments and evidence Is rooted in field experience and core value

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what is advocacy and what does it mean for musical inclusion

Where advocacy is most successful, it does - or makes the case for - one or more of the following:

  • Improves the livelihoods of significant numbers of people
  • Targets policy makers with win-win arguments and evidence
  • Is rooted in field experience and core value
  • Strengthens the capacity of others
  • Builds the policy learning of those in positions to make better decisions
  • Galvanises communities of interest around solutions
  • DHA Communications

What is advocacy and what does it mean for Musical Inclusion?

Musical Inclusion Evaluation & Networking

what do you need to know and do about it

What do you need to know and do about it?

Musical Inclusion Evaluation & Networking

what do you need to know and do about it1

Understand these complex policy contexts

  • Speak two languages – musical and social policy
  • Do more than just translate from one sector to another -> “create a third space in which the practices & discourse of social policy organisations and those of artists can learn from one another and develop.” Toby Lowe, Chief Exec, Helix Arts – NCVO blog
  • But the starting point is to know who to influence

What do you need to know and do about it?

Musical Inclusion Evaluation & Networking

building advocacy into your work where do you start
Building advocacy into your workWhere do you start?

Stakeholder analysis:

Four building blocks

Musical Inclusion Evaluation & Networking

stakeholder analysis number 1 who are they

Two chains of influence in a typical LA

  • Targeted youth support
  • Operations Director, Children and Young People’s Services
    • Commissioning Director, Children and Families
        • Area Commissioning & Youth Support Managers
          • Targeted Youth Support workers
            • Young people, parents

Stakeholder analysisNumber 1: who are they?

Corporate Management Team

Chief Exec

Deputy Chief Exec

Chief Operating Officer

  • PRUs
  • Operations Director, Education & Learning
    • Head of Access to Education
      • Heads of Pupil Referral Units
        • Teachers and classroom assistants
          • Young people, parents

Musical Inclusion Evaluation & Networking

stakeholder analysis number 2 how important
Stakeholder analysisNumber 2: How important?

Musical Inclusion Evaluation & Networking

stakeholder analysis number 3 what do they want
Stakeholder analysisNumber 3: What do they want?

Stakeholder analysis:

WHAT DO THEY WANT?

  • Financial / strategic/practical interest in the outcomes

What are the policies/plans that inform this?

  • Emotional interest

Emotion often trumps logic

Musical Inclusion Evaluation & Networking

stakeholder analysis number 4 what do you want
Stakeholder analysis:Number 4: What do you want?

Commission/contract/funding?

To be invited to sit at the table?

To be built into their plans/strategies?

Advocacy on your behalf?

Musical Inclusion Evaluation & Networking

next steps tools
Next steps: Tools

Stakeholder engagement pack, Mission Models Moneyhttp://www.missionmodelsmoney.org.uk/resource/stakeholder-engagement-pack-v1-mmm-2006

Musical Inclusion Group on Youth Music Network

http://network.youthmusic.org.uk/groups/musical-inclusion