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APPS are the next big thing Mobango

Explore the latest mobile app trends and success factors in India, including the challenges, monetization opportunities, and popular platforms. Discover how apps are replacing traditional communication methods and delivering a richer user experience. Join Mobango for a free trial and unleash the potential of mobile apps.

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APPS are the next big thing Mobango

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  1. APPS are the next big thingMobango 6 million users1 million downloads a daywww.mobango.comwap.mobango.com

  2. WHY are apps perceived as the next big mobile movement • Apps replace SMS / MMS / Email / Mobile Web • Apps deliver a richer and more immersive experience • Apps can share and exchange information more efficiently • Apps can be delivered without dependence on operators • Apps are trend prone and can get viral

  3. Challenges / Success Factors in India • Culturally unwilling to pay for applications • Monetization Opportunities • Very low spend from brands • Application Exposure, Visibility and Distribution • Selection of Platform

  4. Reasoning that drives platform adoption

  5. MOST Successful Platform of them all? • iOS • Android • Windows Phone 7 • J2ME

  6. Apps installed v/s Apps available

  7. Numbers Speak

  8. BIG vs SMART

  9. Success depends on choices Development platforms Development partners Distribution partners Monetization methods

  10. Opportunities in India • Location Based Services • Mobile Instant Messaging • Mobile + Social • Mobile Music & Video • Mobile Commerce, Catalogs • Mobile Couponing • Mobile Governance Services

  11. Try MobangoCall us for a free trial +91 98206 20980 alap@mobango.comwww.mobango.com

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