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VIDEO PRODUCTION 2B. BROADCAST NEWS!. Let’s do this !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!. WRITE A HAIKU ABOUT YOURSELF. 3 lines: 5 syllables 7 syllables 5 syllables. WRITE A HAIKU ABOUT YOURSELF.

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video production 2b



Let’s do this


write a haiku about yourself

3 lines:

5 syllables

7 syllables

5 syllables

write a haiku about yourself1

Summer is ending

Wind blows videos his way

McKosky teaches

Classroom to classroom

McKosky runs and teaches

Using dumb humor

Choppy editing

His life is a video

With boring b-roll

Over the shoulder

He pans and tilts in his life

Looking for good shots

video 2b broadcast news
VIDEO 2B Broadcast News

VIDEO 2B: Broadcast News takes a closer look at the processes that go in to producing a full news broadcast show.

  • Different from VIDEO 2A in that we do more work with issues of journalism, writing, & storytelling.
  • We produce our own content & will decide exactly what we want our show to be about.
  • We will be professional, but that does not mean we can’t be fun, artistic, and creative!
video 2b broadcast news1
VIDEO 2B Broadcast News


  • Learn more professional interviewing strategies
  • Sharpen on-camera presence, charisma & professionalism
  • Expand on shooting, editing techniques
  • Hone our non-fiction storytelling skills
  • Practice writing with economy and effectiveness
  • Do everything we can to entertain, inform, and provoke thought
  • Work together to PRODUCE AN AWESOME SHOW! – by creating OUR OWN content
video 2b broadcast news2
VIDEO 2B Broadcast News


  • Weekly Story Idea Submissions + contributions to editorial meetings.
  • Write one “reader” for each show.
  • Contribute pictures or videos for each show.
  • Produce at least 1 “package” per nine weeks and at least 1 “light package” or VO-SOT per nine weeks.
  • Produce / direct a show each 9 weeks (possibly with another person)
  • Work equipment positions throughout the 9 weeks
  • Generate ideas in editorial meetings each week
  • Be an anchor for the news (not required)
video 2b broadcast news3
VIDEO 2B Broadcast News


  • Weekly Story Idea Submissions
video 2b broadcast news4
VIDEO 2B Broadcast News

What will our show be like?

  • Intense! Awesome! Radical!
  • ?
  • We need to figure that out!
  • Options for topics / beats:
    • Sports
    • Weather
    • Human interest
    • Politics / economy
    • International stories
    • Science & technology
    • School / community events
    • News of the weird / bizarre news
    • Entertainment reporter—local, national, international, etc.
video 2b broadcast news5
VIDEO 2B Broadcast News

Things we’ll learn:

  • All about each other
  • How to use broadcasting equipment
  • How to write like a news reporter
  • Some new, fun, amazing terminology!
    • Package
    • VO-SOT
    • Nat Sound
    • Sound bites
    • Lead (hard vs. soft)
    • visual lead (with nat sound)
    • ENG
    • beat
    • walk and talk
    • streeter / POS (person on street)
    • formal / in-depth
    • clincher
video 2b broadcast news6
VIDEO 2B Broadcast News


  • Create a flashy, professional intro
  • Promote the heck out of this show
  • Crossover with the Seneca Scout Newspaper (Brenna )
  • Utilize website & other online options to work outside of class as well.
  • Give each story some kind of hook or connection to SV
    • (why else would people watch this if they could get better, more up to date news on the big networks?)
  • Adhere to the principals of journalism
  • Visit municipal buildings to get stories & look for clubs, organizations
  • Have outsider guests if possible: teacher, coach, administrator, community organizer, featured student, etc.
  • Ask Mrs. Andreassi, your teachers and parents for story ideas.
video 2b broadcast news7
VIDEO 2B Broadcast News


    • Debrief on previous show
    • Editorial meeting / discuss ideas
    • Informal research & producers outline show
    • Work on readers
    • Work on packages and visuals
    • Finalize / organize readers
    • Work on videos
    • Finish script
    • Finish videos
    • Run through
    • Run though and do the show!
things to do
  • Meet /discuss ideas for show!
  • Basic layout of studio
  • Read and discuss terminology
What is “News”?
  • Basic definitions:

1) New information about anything.

2) Recent happenings.

3) Reports of such events, collectively.

4) A newspaper or broadcast news program.

what is news
What Is News?

Determinants of Newsworthiness:

  • Timeliness
  • Proximity
  • Conflict
  • Possible Future Impact (Progress or Consequence)
  • Prominence
  • Human Interest
  • Shock/Bizarre Value
what is news1
What Is News?

Have an American night!

why did we do the haiku
Why did we do the Haiku?
  • It is similar to writing broadcast news copy:
    • Written on short deadline.
    • Can say a lot in a very short span of time.
    • Demands an economy of words (17 syllables!).
    • Leaves room for only the most important ideas.
    • Requires precision and accuracy.
    • Effectiveness depends on the sound of the words as well as the meaning.
    • Must be read out loud..
writing for broadcast
Writing for Broadcast
  • Economy of Words
  • Straight-line Meaning
  • Sounds Good
  • Passes the “So What?” Test
  • Familiar Terms
types of tv news stories segments
Types of TV News Stories / Segments
  • Reader (RDR):
    • News story containing a lead
    • Could be around 30 seconds to a minute in length (generally 5—10 sentences).
    • Used when videos/packages are not available (breaking story, e.g.).
    • “Talking Head” (anchor) reports story
what is a lead
What is a LEAD?
  • Please read from 129 “Craft the lead” up to “anecdotal lead” on page 131.
  • Read from “Middles: Stay on track” on 131 to “Tight, bright copy” on 133
read page 130 131
READ Page 130-131
  • What is a lead?
    • The beginning of a story.
    • Grabs the audience’s attention and lays out what the story is going to be about.
    • Sentence or 2 that answers some, if not all, of the 5 Ws + H.
inverted pyramid
Inverted Pyramid

Most Important

Lead sentence:

Who, What, When,

Where, Why,

& How

5 W’s + H

Least Important

more types of leads
(More) Types of Leads
    • Starts with essential facts
    • Usually more for breaking / serious news
more types of leads1
(More) Types of Leads
    • Explores person or issue
    • Less serious / not breaking news
more types of leads2
(More) Types of Leads

Addresses more of the 5 Ws + H than other leads

practice writing a lead
Practice Writing a Lead

"Saturday, the 26th of September, 1914," reads one. "The most ghastly day of my life. And yet one of my proudest, because my regiment did its job and held on against heavy odds.”

This diary was written at the start of World War I. It's one of 1.5 million pages in the archives' collection.

In honor of the war's 100 year anniversary, archivists have now begun to make the entire collection available online."All the hedges are torn and trampled," reads another page. "All the grass trodden in the mud. Holes where shells have struck. Branches torn off trees by explosions. Everywhere the same hard, grim, pitiless sight of battle and war. I've had a belly full of it."That entry, from Capt. James Patterson, was written on Sept. 16, 1914. It ends:

"I must try and write to my mother now." Patterson died six weeks later.Personal journals like Patterson's make up a small part of this collection.

The scale of death is huge. Nearly a million British soldiers died in the war, half of them on the western front in France and Belgium.

types of tv news stories segments1
Types of TV News Stories / Segments
  • Anchor Voice-Over w/ Soundbite or Nat Sound
  • VO/SOT - “Sound On Tape”:
    • A reader with video playing over top of it.
    • Provides greater visual detail or comments from witnesses, officials, or “natural sound” (or nat sound)
    • Soundbitesgenerally less than 10 seconds.
please do this
Please do this!

Read page 128 from “Weave in sound” to 129 “Beginnings: Craft the lead.”

  • SOUND BITE—portion of a video interview that is the visual equivalent of a direct quote in writing.
  • Some of the most effective sound bites are subjective, thought-provoking & based on emotional information.
  • Hook the viewer!
  • NAT SOUND—natural sound.
  • Capturing these & editing them into a package can give viewers a sense of what it was like to be there.
  • Can be effective for use in a visual lead
  • Strong, relevant shot used to

hook the viewer

types of tv news stories segments2
Types of TV News Stories / Segments
  • Package (PKG):
    • Edited, self-contained video report of a news event or feature, complete with a mix of pictures, soundbites, voice-overs, formal interviews, streeters (POS), walk & talks, stand-ups, b-roll & natural sounds.
    • A form of narrative storytelling with a beginning, middle, & ending.
    • Does not have to follow the inverted pyramid style of writing.
types of tv news stories segments3
Types of TV News Stories / Segments
  • Package (PKG):
    • Backbone of contemporary TV newscasts.
    • Great advantage: Precision of editing pictures, sound, and narration.
    • 1- 2 + minutes, depending on the overall quality of the story (importance, visual appeal, strong writing, etc.).
    • Provides depth and complexity.
    • Demonstrates firsthand knowledge.
writing packages
Writing Packages
  • Elements of a Package:
    • Focus or Commitment
    • Beginning:
      • Anchor (or Studio) Intro
      • Package Lead:
        • Visual Lead (+ nat. sound)
        • Narrative Lead
    • Middle:
      • 3-4 Main Points (stay focused!)
        • Standups
        • Formal / informal interviews
        • B-roll
writing packages1
Writing Packages
  • End:
    • Final visual (+ nat. sound)
    • Final narrative
  • Anchor Tag / Clincher:
    • A concluding thought
    • A bit of information not included in the package
writing packages2
Writing Packages

Anchor Intro:

  • Write it first, not last!
  • Must pass the “so what” test.
  • Must include enough information to let viewers know why they should watch (2-3 sentences minimum); but not so much that they already know the outcome.
  • Can be written as “hard lead” or “soft lead.”
writing packages3
Writing Packages


  • You should be able to make it very clear:
    • What is this story about?
    • Why should viewers care?
    • What is the essential message your story should convey?
    • What should viewers remember?
writing packages4
Writing Packages

Visual Lead:

  • Most important or compelling video.
  • Item most likely to be remembered later (along with closing visual).
  • Natural Sound is critical!
  • Make me care. Make me want to pay attention.
  • Don’t state the obvious – let pictures and sound help you tell the story.
interviewing tips
Interviewing Tips
  • Keep camera close to you + eye line + look space
  • Structure = most basic 1st, deeper later
  • Keep conversational + ask follow-ups
  • Vary your shots, but not during question
  • “Anything to add?”

Interviewing Tips


  • Basic questions with 1 definitive answer
  • Examples?


  • Deeper questions
  • No single correct answer
  • More opportunity for speaking, explaining, emotion
  • Examples?
writing transitions

Transitions are words or phrases that link two ideas, making the movement from one to the other clear and easy.

writing transitions1

Think of readers as islands tied together with transition bridges of repeated words or phrases.

Transitions in news stories are sometimes done by repeating a word or phrase or using a synonym for a key word in the preceding paragraph.

Think of how you’d get from one subject to another in a conversation…

writing transitions2


producer role
  • Gather all readers
  • Decide on order / blocks of stories
  • Fill out show rundown sheet
  • Determine logical spots for videos
  • Write transitions between stories & videos; write tosses to anchors / segments.
  • Format the script & print
    • BOLDED / ALL CAPS anchor names
    • Videos noted by (ROLL VIDEO)
    • Large size font—Times New Roman / Arial (48+)
let s do it
Let’s do it!
  • Editorial meeting
  • Pitch 3 ideas
  • Let’s decide which one is best
  • Write a story
    • Using at least 2 credible sources
    • Use the “inverted pyramid”
    • Construct a good lead answering the 5 W’s and H
  • Use email