What’s New in POWR-GARD? Littelfuse University presents Webcast 23: December 10, 2007
What’s New Overview • New People • Corporate Brand Initiative • Littelfuse.com Website • Sales Tools and Materials • Littelfuse Literature Ordering System • Upcoming Promotions and Buying Group Updates • Training Updates • New Product Introduction Process • Pre-Engineered Solutions • 2008 Marketing Calendar
New People Akhilesh Shah OEM Sales Engineer 847-391-0371 AShah2@littelfuse.com Maureen Janosch POWR-GARD Marketing Manager 847-391-0860 MJanosch@littelfuse.com Justin Lee Marketing Engineer 847-391-0451 JLee3@littelfuse.com Scott Young OEM Sales Engineer 847-391-0824 SYoung@littelfuse.com David St. John PGS Project Coordinator 847-391-0830 DStJohn@littelfuse.com
POWR-GARD™ Customer Service Linda Millar Customer Service Rep Region 2 – Central (Cary Kroll) Renee Gadomski Customer Service Supervisor Region 1 – Northeast (Dave McBain) Sherice Acker Customer Service Rep Region 5 – Western (John Rodney) Renee Kim Customer Service Rep Region 3 – South Central (Daryl Austin) Sandra Campos Customer Service Rep Region 4 – Southeast (Wesley Fritsche) and Latin America Please welcome our new Customer Service Reps – Renee Kim and Sandra Campos to the POWR-GARD Team. Sandra will be training the week of December 10th. To contact Customer Service, please phone 1-800-227-0029 or fax to 1-800-522-7697.
Corporate Brand Initiative Littelfuse.com Website Sales Tools and Materials Littelfuse Literature Ordering System
New Logo and Brand Visuals Key Littelfuse Facts • Established in 1927 • $535m in sales • 5700 employees • 27 global locations • Complete offering of circuit protection technologies
New Littelfuse.com site • Enhanced Search capabilities • Cross-selling and merchandising areas • Easier Sample and Literature Requests • Feedback Survey • The following sites stay the same: • Technical Center (…/technicalcenter) • Arc-Flash Safety Center (…/arcflash) • Littelfuse University Training (…/training) • Short Circuit Current Rating (…/sccr) • Snap-mount (572) sample request page (…/snap) • Littelfuse Business Center and NBO Tracking System (www.LittelfuseBusinessCenter.com) • Littelfuse Coordination Panel (…/lcp)
New Sales Tools and Materials PF901 • Posters and Banners
New Sales Tools and Materials • Posters and Banners
Safety Posters - size 18” x 24” • Post in plant for end-users’ reference • Use as training aid for end-user training seminars • Can be ordered through the online literature system
Counter Mats - size 16” x 20” • Heavy-duty rubber-back counter mats • PF603 – Fuse Replacement / Cross Reference Guide • PF608 – Fuse Selection / Identification Guide PF603 PF608
New Literature Ordering System • Go to our main website at www.littelfuse.com and click on Order Literature • Useful tips: • Click on “Order Status” for tracking information • Must have department code to complete order
New Literature • PF973 - Plant Services Article Reprint • PF201 - DPG1107 Distributor Price Sheet • PF830 - Collector Cards • PF342 - Training Catalog • PF972 - OH&S Article Reprint
Upcoming Promotions and Buying Group Updates
Promotions • Panel Pay Days • A-D and IMARK • Elevator Switch/Panel and Coordination Panel • Dates: February - April 2008 • Announcements • Buying Group websites in January • Rep/Regional Announcements in January
Promotions • OEM New Product Promotion • Directed towards Reps and Distributors to promote new products • Dates: June – August 2008 • Materials available in May
Promotions • Fusebowl 2008 • Directed toward Distributors and their contractor customers • Dates: October - December 2008 • Materials available in September
Promotions • New Promotional Workbook (electronic format only) • Contains promotions for Counter Sales, Inside Sales, and Outside Sales • Co-op guidelines / deadlines • Marketing Activity Plan • Logo Usage guidelines • Available late January 2008
Buying Groups • IMARK Group • Gold / Platinum Status • GainShare status at 44% YTD through October • 16 of 36 (44%) are on track to hit their goal as of October • We need to reach 50% to obtain Platinum Status
Buying Groups • A-D • Littelfuse is now part of both: • ESD (Electrical Supply Division) • ISD (Industrial Supply Division) • 2008 Annual Meeting • September 22-24, 2008 • Gaylord Texan in Dallas, TX
For a Copy of This Presentation… • Login to the Littelfuse University Online Training Center at www.littelfuse.com/training using your Username and Password. • Under Reference Files, click on Webcast Presentations for PowerPoints from recent Webcasts • Also posted here… • Archived POWR-Blasts • Littelfuse Corporate Presentation • New Logo .jpg file • Webcast Recording Replays
Upcoming Training • Modules: • Modules 15 – OEM Opportunities – Standards & Applicationslaunched November 20th. • Modules 16, 17, 18 to be released within the month discussing POWR-GARD Services. • Webcasts: • Date TBD early in 1st Quarter – New Promotions Workbook • Date TBD in 1st Quarter – How to Host a PG Services Training Seminar • Rep Rookie Training: to be held in Des Plaines - April 2008. • Stay tuned for more details… Contact Dave Scheuerman to launch Littelfuse University Online Training with your Distributor partners.
New Product Introduction Process Pre-engineered Solutions
New Product Introduction Process The RTM (Release To Market) Process defines the steps and materials necessary to release a product for sale to a market. SALES MARKETING TRAINING
Summary Sell Sheet • What is the product? • What does it do? • Who are the target customers? • Where would this typically be used? • Why will the customer buy? • What are the features and benefits to the customer? • What are the items offered? • Value propositions • Opportunities identification • Pricing, packaging and options • How does this product compare to competitor offering?
New Product Introduction Process “Littelfuse Product News” • E-mail POWR-Blasts to Reps and Distributors now available • Complete package with complete information…and where to get more!
LCP Series Fused Coordination Panel Fused Coordination Panel Now Available!
Coordination Panel Overview • Brief description:a fused/circuit breaker coordination panel to assist electrical system designers and electrical contractors meet mandatory 2005 NEC®, National Electrical Code, requirements for electrical systems to be selectively coordinated. Still required in 2008 NEC. • Emergency Systems - NEC 700.27 • Legally Required Standby Systems - NEC 701.18 • Essential Electrical Systems - NEC 571.26
Target Customer and Positioning • States that have adopted the 2005/2008 NEC: • Consulting Design Engineers: Engineered solution • Distributor Gear Departments: Availability • Inspection community: Engineered solution • Position the product as a pre-engineered solution to meet NEC requirements for selective coordination.
LCP Series Fused Coordination Panel • For information: • Revisit Webcast #22 – Pre-Engineered Solutions • Datasheet at www.littelfuse.com/lcp
LCP Series Fused Coordination Panel • Release To Market Activities in January • Engineering Specification • Sales PowerPoint Presentation • List of Configurable Options • Update Data Sheet • Selling Sheet • Product Brochure • Plant Engineering Article Reprint • Develop distributor/contractor promo • Follow-up webcast • Direct mail/e-mail blast • Engineering Drawings
Aggressive year of activities designed to grow our business New Products Training PG Services Seminars Promotions Trade Shows Sales Tools Literature Calendar designed to assist in the 2008 Planning process with your Regional Managers Additional details to follow via our normal communication methods Marketing Calendar
Questions? Thank you!! Happy Holidays!