Social Media for Educators – What You Need to Know Lisa Bering, CHRP

1. Social Media for Educators – What You Need to KnowLisa Bering, CHRP

2. Objectives • To recognize the increasing importance of social media and the most popular applications • To understand the benefits and pitfalls of social media for education • To be able to describe guidelines in order to minimize risk

3. Presented by George Kao for the choice Magazine community

4. Top 3 Social Networking Sites • Facebook:At Least 500 Million ActiveUsers • (more than 50% of these log on daily)LinkedIn: • More than 75 Million MembersTwitter:More than 28 Million Unique Visitors Monthly Presented by George Kao for the choice Magazine community

5. Millenials • Aged 15-29 • 6.7 Million • 21.2% of population • Self esteem movement • Technology everywhere • Uncomfortable with formality • Multi-tasking rapid switching • Balance work and lifestyle, not “life” • Eager to “find a better way to do things” From Dr. Sean Lyons: Humber North Campus – March 25, 2010 Teaching the Millennial Generation: Meeting the Challenge

6. Response to Learning • Grade entitlement • Belief in ability to multi-task • Instrumental approach to education WIIFM • Bored easily with ‘broadcast teaching’ • Question instructors’ credibility • Weak in verifying credibility of • Internet sources (i.e. Wikis) From Dr. Sean Lyons: Humber North Campus – March 25, 2010 Teaching the Millennial Generation: Meeting the Challenge

7. Social Media – Here to Stay • % of Canadians online who use at least one form of social media** • 90% # of businesses who use social media in Canada* 9 out of 10 From **Forrester Research, 2009 *SAS/Leger Marketing survey, 1,000+ Canadian executives, March 2010

8. Website and Print Media connecting to Social Media

9. Canadian Media on Twitter Vancouver Sun CBCGlobe and MailToronto Star Canoe • Individuals on Twitter • Tom Clark, newscaster on CTV announced resignation, September 7, 2010 • Steve Paikin tweeted during G20 experience, June 27, 2010 • President Obama announced choice of Vice President, 2008

10. Retailers on Twitter LululemonHome Depot Canada Holt Renfrew Non-profit Organizations on Twitter Sick Kids The Canadian Hearing SocietyConference Board of Canada

11. We are…

12. Social Media (as a category) for Educators Be aware of its uses and popularity; however, Be wary of its consequences

13. March 2010 - Orlando • Ryan Wilson, female weight lifter texted teacher asking for advice on personal problems. • Teacher suspended with pay but no serious changes and now back to work

14. April 2010 - Chicago • Three former 18 year old students of an Illinois high school charged with harassing former teacher, by hacking her Facebook and e-mail accounts. • Students face misdemeanour charges of computer tampering and harassment via an electronic communication device.

15. One Educator’s View • A NJ Principal wants middle school parents to ban social networking sites • http://www.maximumpc.com/article/ • news/nj_ • Principal_says_parents_should_ban_ • social_networking

16. Guidelines • Use caution interacting with individual students on sites to avoid perception of bias • Set expectations i.e. you can exchange messages about course assignments, but don’t begin small talk when you see me online • Course requests such as asking for an extended deadlines must be done through a school site, not Facebook.

17. Students face repercussions on any type of social media. Measures of prevention are to: • Avoid Posting Embarrassing Photos • Create Positive Content • Google Yourself • Don't Talk Trash Online • It's Not All About You • Be Social From Huffington post http://www.huffingtonpost.com/2010/07/08/essential-social-media-et_n_637690.html#s110607,

18. Tweet your way out of a job http://bhc3.wordpress.com/2009/03/17/ how-to-tweet-your-way-out-of-a-job/

19. BC Teachers Federation – Cyberbullying http://bctf.ca/IssuesInEducation.aspx?id=15960#Tips

20. Help students sift – Canadian Media Awareness • http://www.media-awareness.ca/english/teachers/media_education/media_education_overview.cfm

21. Promoting Ethical Behaviour Online • http://www.media-awareness.ca/ • english/resources/educational/lessons/ • secondary/cyberbullying/ • cyberbullying_behaviour.cfm

22. Canadian Blogs http://www.blogscanada.ca/categories/ http://www.blogscanada.ca/blogging-resources/ A website maintained by an individual with regular entries of commentary Private or Public Retail or Political

23. Blogging GETTING STARTED: http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/

24. HR current issues, changes • Go to • www.hrandyou.wordpress.com

25. www.linkedin.com Need to register for use • Professional, business networking • Less emphasis on photos • Turn off notifications of others’ changes

27. Advantages of Using College Network • Can do wikis, so many in class can contribute, or blogs for individual students • Can create student profiles to get to know each other • Can set standards • Private • Consistent use in college

28. 50 Ways to Use Your Twitter (in class) http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/

29. Resources to help students • http://www.media-awareness.ca/english/teachers/index.cfm • In class http://www.media-awareness.ca/english/resources/special_initiatives/wa_resources/wa_teachers/are_you_web_aware/web_aware_social_networking.cfm • Are you Web Aware ?

30. Other Resources • http://www.slideshare.net/KSLeBlanc/teaching-the-teachers-about-social-media • Faculty Development Social Media video • http://www.teachertube.com/ • for videos • http://socialmediaclassroom.com/

31. Any thoughts, comments, or questions?

32. Follow up site www.onlineteacherscanada.wordpress.com