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News from CERN

News from CERN. James Gillies , Head of Communications, CERN, 5 November 2015. New Directorate - 1 January 2016. Director-General: Fabiola Gianotti Director for Accelerators & Technology: Frédérick Bordry Director for Finance and Human Resources: Martin Steinacher

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News from CERN

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  1. News from CERN James Gillies, Head of Communications, CERN, 5 November 2015

  2. New Directorate - 1 January 2016 Director-General: Fabiola Gianotti Director for Accelerators & Technology: Frédérick Bordry Director for Finance and Human Resources: Martin Steinacher Director for International Relations: Charlotte Warakaulle Director for Research & Scientific Computing: Eckhard Elsen

  3. Where does Communication fit? Methodology

  4. Media report…Cuttings LHC Restart Methodology Physics Nobel Prize Start run2 Pentaquarks New DG PR + briefing High-Luminosity LHC Short circuit LHC Restart briefing LHCb baryons PR 13 TeV first collisions Higgs combination LHC Restart PR 450 GeV collisions AAAS briefing CERN 60

  5. Media report…Reach Nobel! LHC Restart Short circuit Start run2 Pentaquarks LHC Restart briefing 13 TeV first collisions AAAS briefing CERN 60

  6. Social media Methodology 13TeV collisions Pentaquarks 13TeV test collisions Blogs Forums News Wikis

  7. Social media Methodology

  8. TEDxCERN Methodology • TEDxCERN 2015 • 3rd edition • Live audience: 600 • Viewing parties: 23 • Views of TED Ed: 285k • Lasting legacy? • Research in schools • Rainforest • GianGiudice: 1.25M views, 30 languages

  9. Beamline for Schools Methodology Winning teams: Italy & South Africa. Last years winners submitting paper. BL4S 2016 fully funded.

  10. Photowalk Methodology September 25-26 CERN DESY Fermilab INFN Frascati KEK SLAC SUPL TRIUMF #PhysPics15

  11. .cern Methodology • atlas.cern • cms.cern • openlab.cern • arts.cern • press.cern

  12. High Luminosity LHC Methodology

  13. Methodology 61 institutes, 23 countries A conceptual design report will be delivered before the end of 2018, in time for the next update of the European Strategy for Particle Physics.

  14. Strategic planning... Methodology • A communications strategy for 2016-2020 • Where does this organization wish to be in 2020? • How do we get there? • Strategy derived from MTPPosition CERN with respect to China, ILC, neutrinos…Demonstrate a clear long-term strategy for CERN (HiLumi, FCC, CLIC, Awake...) • Global integration (ICARUS, LBNF/DUNE…) • Work about to begin with communications agency to draw up five year communications strategy with 2016 implementation plan for delivery in January.

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