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Local Competitive Advantage in Kundasale

Local Competitive Advantage in Kundasale. Structure of this presentation. What is “local competitive advantage”? What is the diagnostic of Kundasale? What are the proposals to promote competitiveness and growth in Kundasale?. 1. What is “local competitive advantage”?.

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Local Competitive Advantage in Kundasale

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  1. Local Competitive Advantage in Kundasale

  2. Structure of this presentation • What is “local competitive advantage”? • What is the diagnostic of Kundasale? • What are the proposals to promote competitiveness and growth in Kundasale?

  3. 1.What is “local competitive advantage”?

  4. Local competitive advantage: The success of companies depends on: • their own effort • strong interaction with other companies (suppliers, customers, other companies) • strong interaction with supporting institutions (training, technology, information, finance, etc.) • many of them are in close proximity • it is easier to work with companies and institutions nearby • intense, constructive interaction between local companies and institutions improves competitiveness

  5. Understanding local competitiveness:Michael Porter‘s „Diamond“ Main companies and rivalry * A local context that encourages appropriate forms of investment and sustained upgrading * Vigorous competition among locally based rivals Supporting institutions Demand conditions * A core group of sophisticated and demanding local customers * Unusual local demand in specia- lized segments that can be served globally * Customers whose needs anticipate those elsewhere Factor (input) conditions * training * technology * finance * infrastructure Related and supporting industries * A critical mass of capable local suppliers * Clusters instead of isolated industries

  6. What is LOCA? • An initiative • to conduct a quick diagnostic of a local economy (in this case: Kundasale) • to formulate practical proposals how to improve the competitiveness of companies • to launch practical activities which quickly improve the competitiveness of companies

  7. 2.What is the diagnostic of Kundasale?

  8. General observations:Strong points and opportunities • Located close to major market = Kandy • Manpower with traditional skills • Good competitiveness of a small number of local companies • certified to ISO 9000 or preparing for certification • Many untapped business opportunities • Availability of supporting industries (transport, communication etc.) • Availability of supporting institutions and business development services

  9. General observations:Weaknesses • The majority of companies • uses poor, very outdated technology, and do not even use it efficiently • are not very competent in management, accounting etc. • overestimate their product quality • are production-oriented instead of market- and customer-oriented • know little about the preferences of consumers • are not really competitive!

  10. Where companies want to be Where most companies in Kundasale are The main problem of most companies in Kundesale High efficiency = low cost Medium efficiency = high cost Low efficiency = very high cost Low quality Medium quality High quality

  11. 3.What are the proposals to promote competitiveness and growth in Kundasale?

  12. Wood products industry • Challenges: • not very efficient (e.g. much waste of materials) • inefficient government regulations • cutting • transport

  13. Wood products industryProposal #1: Non-product output • Purpose: improve efficiency of production process • Proposal • ESSP offers to make specialist on production process improvements (reduction of non-product output and wastage) available • if the wood nucleus explicitly states its willingness to accept this offer

  14. Wood products industryProposal #2: Regulations • ESSP documents problems with regulations • ESSP produces a brief document describing the inefficiency of existing regulations • ESSP facilitates a workshop with businesses and regulatory bodies to brainstorm on options for more efficient regulation • ESSP makes proposal for more efficient regulation to national government

  15. Mushroom producers • Challenges: • market access • pests and diseases • not enough seeds

  16. Mushroom producersProposal #1: Market access • Association collects recipes • Association prepares a collection of 15 recipes • Association has recipes printed: • leaflets in A8 format (7.4 x 5.2 cm) • 1 Recipe included in each package

  17. Mushroom producersProposal #2: Market access • There is a market opportunity for dried mushrooms • ESSP can facilitate access to mushroom drying companies • Association may request such facilitation from ESSP • address Mr. Kumaragamage or Mr. Attayanake before end of January 2003

  18. Mushroom producersProposal #3: Pests and diseases • ESSP offers to organise visit to a mushroom producer with outstanding performance • address Mr. Kumaragamage or Mr. Attayanake before end of January 2003 • After this visit, ESSP offers to facilitate training course on pest management

  19. Mushroom producersProposal #4: Not enough seeds • This is a business opportunity! • there is demand for larger quantities of seeds • there is demand for more varied seeds • Why isn’t there a business-minded person who takes up this opportunity?

  20. Brassware industry • Challenges: • not very efficient (e.g. high energy cost) • access to market

  21. Brassware industryProposal #1: Efficiency • SEEDS and ESSP are willing to organise a meeting with brassware producers to define specific demands • Possible options: • accountancy / bookkeeping / cost calculation training • process efficiency / non-product output training • address Mr. Rupasinghe (SEEDS) or Mr. Rattanayake (ESSP)

  22. Brassware industryProposal #2: Efficiency • ESSP offers to organise visit of Kalapurea brassware producers to Udunwera brassware producers • to get first-hand information on new production process: seamless products • address Mr. Rattanayake (ESSP)

  23. Brassware industryProposal #3: Market access • ESSP offers to facilitate contact between brassware producers and tourist guides, hotels and tour operators to have tourists visit production sites • which are an attraction for foreign tourists (very traditional production method) • where tourists can buy products • Brassware companies in Kundasale should contact ESSP to make appointment to co-ordinate this

  24. Lime producers • Challenges: • not very efficient, very traditional technology • access to market

  25. Lime producersProposal #1: Efficiency • ESSP offers to make lime production specialist available to group of companies • Group of at least 8 companies should express interest with ESSP by 03 January 2003 • address Mr. Rattanayake

  26. Women entrepreneurs • Challenges: • improve skills • improve market access

  27. Women entrepreneursProposal #1: Skills • A Nucleus for Beauty Culture will start working in January 2003 • Opportunities: • find sponsors for fact-finding trips abroad, e.g. India • A Nucleus for Cutfoliage & Plant Nursery started already

  28. Supporting institutions • Challenges: • banks are not very responsive to the demand of small business • many institutions are not business- and customer-oriented

  29. Supporting institutionsProposal #1: Banks • CCICP, Women’s Chamber organise quarterly forum with entrepreneurs and financial service providers, sponsored by banks • to inform entrepreneurs about available financial services • CCICP, Women’s Chamber organise information seminars on new financial instruments as they become available (e.g. factoring)

  30. Supporting institutionsAnnouncement #1 • In January, there will be an Open Day at the Faculty of Engineering and the Engineering Design Centre • to inform about the services offered by the Faculty and the EDC • to strengthen the ties with the private sector • Observe announcement of date in the media!

  31. Supporting institutionsAnnouncement #2 • In the first quarter of 2003, ESSP will launch a Central Regional Business Development Service Registry • watch out for the announcements for the launch event!

  32. Thank your for your attention!

  33. This presentation was elaborated by • Dr J Meyer-Stamer (PACA/LOCA consultant) • Ms S Lehmann (ESSP) • Mr D Rattanayake (ESSP) • Mr J Rupasinghe (SEEDS) • Ms S Randeni (CPWCIC) • Mr S Hingulwala (CICCP)

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