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n atural, paid and social become One

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  1. natural, paid and social become One

  2. One Platform – Discovery Session • Goal: • To immerse myself into your business and people to best align the One Platform to your day-to-day needs. • Points to cover: • Data Sources – review data sources available and how Hydra will use them. • Classifications – How they are derived and why they are important? • Business Drivers – How do you measure presently? • Training & Implementation – what you can expect.

  3. the One platform • keyword suggestions • tag your business structure • auto assign to groups • auto create keywords • assess opportunity • see conversion • measure page health • measure competitors • build a link plan • task improvements • innovative new campaigns • improve pages

  4. Core functionality • Automated keyword discovery • Automated keyword classification • Automated keyword-to-page mapping • Automated SEO Health scoring • Interactive reporting • Analytics plugin • Competitor benchmarking

  5. WordBankTM

  6. WordBankTM • Data from multiple sources Increase the variety of phrases and keywords to drive creativity and accuracy • Adwords • Bing • Travel Specific feeds or APIs • Social Feeds • Twitter Page • Facebook Page • Blogs & Forums • Analytics

  7. Create - Classifications • Classify and organise according to your needs Fast, automated classification, quicker results • How do you work with your keywords today? • Are there any natural business classifications? • How do you presently report on your business? • Do you provide any SEO performance reporting to management? • Are there any pet projects being worked on at the moment? • Is there a report you have always yearned for?

  8. Analyse - Business Drivers • What are the key business drivers and what does success look like? • How do you presently benchmark your effort? • Do you need to show the value of SEO in anyway? Monetary / Costs • Which areas of the business do well? • which areas do you feel there is room for improvement? • What are the biggest pain points today? • What are Skyscanner’s short and long term goals as a business and the UK website?

  9. Training & Implementation • What happens next? • Setup and scheduling. • Hydra team aligning the tool to Skyscanner. • Hydra team creating classifications and groupings. • Weekly call to discuss classifications and the direction we are headed. • Training Starting week commencing 24thOctober.

  10. Training & Implementation • Training what to expect? Session 1 – Create - WordBank (Basic) o Adding keywords o How to create classifications o Upload classifications from .csv files o How to use the auto assign facility o How to unassign keywords and lock keywords o How to move tags/nodes Session 2 – Analysis (Basic) o Creating a dashboard from scratch o Selecting apps for dashboards o Selecting classifications for apps o Selecting metrics and visual cues for apps o Customising an existing dashboard layouts

  11. Questions