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Student Marketing Strategy Review and Future Plans

Our team conducted surveys, interviews, flyers distribution, and direct selling campaigns targeting students and parents. We learned valuable lessons, including the importance of turning feedback into actions and using failures as learning experiences. Next steps include engaging with parents on summer visit days, setting up booths on freshman move-in day, and collaborating with Vermeer and Pella Corp during the summer.

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Student Marketing Strategy Review and Future Plans

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  1. Kevin Kaerwer Matt Strey

  2. What we did • Surveys/interviews • 3 interviews, and 1 survey • Overall good response

  3. What we did Flyers 300+ 10 responses 0 results

  4. What we did • Direct selling • 5 hours of walking around dorms • 17 nibbles • 0 bites

  5. Shut Down 

  6. Pivots Students Parents Students Parents

  7. Lessons

  8. Lessons • What people say may not turn into actions

  9. Lessons • Use every Failure as a learning experience

  10. What’s next? • Talk to parents on summer visit days • Set up a booth freshman move in day • Direct sales while parents are moving their students in. • During the summer W/Vermeer and Pella Corp

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