'Campaign evaluation' presentation slideshows

International Advertising Campaign

505 views • 39 slides

Campaigning to change a rape culture

Campaigning to change a rape culture. Why?. Scottish Executive research (2008) 24% of people think a woman can be at least partly responsible if she is drunk at the time of the attack 27% thought a woman bore some responsibility if she wore revealing clothing

317 views • 20 slides

Evaluation of Effectiveness

Evaluation of Effectiveness. Chapter 19. Evaluation of Effectiveness. What is the purpose of this phase of advertising campaign planning?. 1. Developmental Research. 2. Concurrent Research. 4. Diagnostic Research. 3. Posttesting Research. Methods of Evaluation Research.

360 views • 18 slides