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The MyFace Project

The MyFace Project. By: Katie Atkinson, Staci Cooper, Blake Davis, Laci Fritts , Dessie Wingo. Examination of the differences in advertising while changing relationship status. . Advertising Male vs. Female. Age: 23 years old Interests: Golf, football, baseball, and tennis

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The MyFace Project

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  1. The MyFace Project By: Katie Atkinson, Staci Cooper, Blake Davis, LaciFritts, DessieWingo

  2. Examination of the differences in advertising while changing relationship status. Advertising Male vs. Female

  3. Age: 23 years old Interests: Golf, football, baseball, and tennis “I’m generally an easy-going kind of guy who likes to go out and meet new people.” Meet Robbie

  4. Single • singles sites, macbook ad, become a firefighter ad, hair removal, teeth whitening, ebay/half.com Relationship Status Changes

  5. In a relationship • Moneystories.com, men under 25 car insurance, cheap Superbowl lodging, sell gold for cash Relationship Status Change

  6. Engaged • Government bailout, marketing employment ads, weddingwire.com ads, wedding catering ads Relationship Status Change

  7. Married • 5 tips for a flat stomach, play duck hunt, 4 ties for $12, Art degrees, Netflix Relationship Status Change

  8. Age: 23 years old Interests: Horseback riding, swimming, photography, and dancing “I enjoy meeting new people and having a blast with my friends and family.” Meet Milly

  9. Single • Bonnaroo 2009, Condos, funny t-shirts, dating sites, insurance, “are you pregnant?” ads Relationship Status Changes

  10. In a relationship • Auto insurance, Simon G jewelry, digital scrapbooking, condos, health insurance Relationship Status Change

  11. Engaged • Wedding catering, honeymoon locations and packages, dress ads, flower arrangements, house ads Relationship Status Change

  12. Married • World Malaria Day, free learn Spanish, houses for sale, urine odor removal, kiss your husband Relationship Status Change

  13. Depending on your relationship status, the advertisements change accordingly. • For Robbie, through the course of going from single to engaged the advertisements became increasingly “responsible.” (hair removal to car insurance to employment ads) • For Milly, the advertisements changed to be geared towards taking care of home/husband. (funny t-shirts to scrapbooking to house ads to urine removal) Project Analysis

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