Forming and Strengthening a UN Communications Group unite and deliver effective support for countries
A UNCG is the agreed common platform for joint communication at the country level.
It requires strategic planning to generate synergies, amplify the UN’s voice and increase the impact of communications.
The UNCT should allocate 10-25% of each communication officer’s time to joint communication.
The RC should make executive decisions on the structure and funding of the UNCG.
Three options for chairing the UNCG • UNIC Director • RC Office communications specialist • UN Agency communications officer
The UNCG needs clear reporting lines and accountability to the RC and UNCT.
Conduct a baseline communications capacity assessment to see what you have and how you are allocating it. • Personnel across all UN agencies • ICT hardware & software • Organizational and management systems • Funding
Conduct a needs and requirements analysis • Decision on UN Coherence • Supportive RC and UNCT • Supportive partners • Appropriate political/security environment • Joint programming • Potential for synergies • Communication strategist
Conduct a cost-benefit analysis: what are the pros and cons of joint communication? • Quantitative costs and benefits? • Qualitative costs and benefits?
Consider these funding sources: • Pooled communications budget drawing on agency resources • Share of programme budget • Share of “One Fund” • Coordination funding
Human resources:establish commitment and accountability • ToRs that commit 10-25% of time to joint communication • Create clear reporting lines and incentives for joint results • Try to harmonize grades across agencies
Option Report, Management Supportand Implementation Plan • Match requirements with costs and changes • Get senior management support • Develop a plan to fulfill needs
Good practices for UNCGs • Start small and prioritize • Strategic communication and joint planning • Regular meetings
Good practices for UNCGs • Task Forces • Information-sharing and outreach • Internal communication
Good practices for UNCGs • Capacity-building • Crisis communications and management • Joint procurement