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Why, how and what for our n ew (UNOSD) website. Knowledge tools for our age. 530 000 + views. And yes, there is a point to this story: Communication!. 2 500 000 + views. Changes to the knowledge landscape (Jonas Sachs). Broadcast era: Survival of the richest
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Why, how and what for our new (UNOSD) website Knowledge tools for our age 530 000+ views And yes, there is a point to this story: Communication! 2 500 000+ views
Changes to the knowledge landscape (Jonas Sachs) • Broadcast era: • Survival of the richest • Transmission is one to many • Ideas are proprietary • Digitoral era: • Survival of the fittest (ideas) • Transmission is a web • Everyone owns ideas
So what? • Networks (all senses) are important • Microcontent is important (“is your goal tweetable?”) • Stories, short movies, blog posts… • Tags, the intelligence of crowds / tribes, gamification… • How people use information is new information (digg, del.icio.us,…) • Aggregators - Do what you do best, link to the rest (WWGD – Jeff Jarvis)
Sidetrack: Ambiguity: Definition of a forest, youth… • 안녕하세요 • 你好 • Guten Tag! • Hujambo! • สวัสดี • Привіт • नमस्ते • گڈ مارننگ! • Szervusz! • Xin chào! • Сайн байна уу! • ¡Hola! • “even a small group of experts with the same working language found unambiguous communication challenging. Ambiguities, rooted in philosophical, disciplinary, cultural or linguistic differences hindered communication, making it frustratingly ineffective until an explicit effort was made to precisely define key terms. • Terminology is therefore an important issue for SDG development.”
The Web is a terribly ambiguous place, but… • Semantic Web, data model (ontology, taxonomy) • Top-down (attempt to remove ambiguity) • Push • Folksonomy • Example: tags for images or other unstructured data • Bottom-up • Pull • Clay Shirky, David Weinberger
CoP: some successful examples “easy” • Guilds in World of Warcraft • Hobby related (photo, pets, you name it) • Slashdot.org • Oracle, Microsoft nurtured • Academic • Command.com (“Too big to know” - DW) “difficult”
CoP: the “why should I” question • Incentives • Large population with clear focus, awareness • Some type of reward • Freedom of speech (no blame culture) • Obstacles • Political issues / opinions • Chicken and egg (CD/CD player) • Catalyzers: platform (not sufficient), seeding
What’s next? • Global data model (ontology) + folksonomy • More complex networks: actors, events, CB, artefacts, communication and marketing • More linking and aggregating • But also: what do YOU think?
What do YOU (gp,c,f) think? GP Contributors Facilitators • It’s all about YOU! • What type of information, if any, are you missing? If it’s not information that you are missing, what are you missing? • What feedback do you have on our ideas and site? What would you add to an interesting SD site? • Survey to come