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Learn about the influence of transnational media on cultures and languages globally. Explore the advantages and disadvantages of super media companies, consider the importance of promoting minority languages, and reflect on the power of media in shaping perceptions. Delve into the role of regulatory bodies like the CRTC and strategies for language preservation.
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Multi-Media Transnational • These are super media companies. • Many of these companies merged in the 1990’s in a effort to control the market of TV, Radio and Newspapers • AOL/Time Warner are the parent company of many different companies (HBO, Atlantic Music)
Advantages of the Multi-National • They have large financial and human resources to create new media. • Many people enjoy the media productions by these corporations. • They can use their control of the media to express voices of diverse cultures.
Disadvantages • They have too much influence over world culture • Eg. If only a few companies control news outlets such as websites, TV stations, and newspapers, whose views will be represented? • Smaller, diverse media cannot complete financially with transnational • Transnational do not use their power to express voices of diverse culture.
The Final Verdict • Transnational media may impose a universal culture on the cultures of the world. • The questions then is: Is what you are watching on the TV the real news or that news that the media wants you to see?
The CRTC • We looked at this last day, and just needs a little revisiting here. • Remember that its job is to promote Canadian programming as well as to have access to a wide variety of that programming. • In your opinion, does this happen?
The Language Question • A minority language is one that is only spoken by a minority of people in a country. The forces of global media threaten the survival of many minority languages and cultures around the world.
In Canada • 1 in 4 speak French as their native language. • It all began with the Quebec Act of 1774, when the British guaranteed that the French could keep their language, culture and religion if they did not join the American Revolution. • That is why we have French in Canada, should be renegotiate with them?
How do you promote your language? • Set the goals in the founding documents. (BNA Act of 1867) • Do what is in your power to do. (Bring in small amounts of bilingualism – money, stamps) • Investigate the problems. (Royal Commission 1963) • Follow-up report. (Francophone rights not being protected 1965) • Response to report. (Official Languages Act 1969) • Appoint people to take action.(Office created to look at problems (1970) • Reconfirm your goals (Charter of Rights and Freedoms 1982)