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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA , SCIENZE POLITICHE , GIURISPRUDENZA, INGEGNERIA , E

UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA , SCIENZE POLITICHE , GIURISPRUDENZA, INGEGNERIA , ECONOMIA CORSO DI LAUREA MAGISTRALE INTERFACOLTÀ IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALITÀ. MOBILE WEBSITE VS MOBILE APP :

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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA , SCIENZE POLITICHE , GIURISPRUDENZA, INGEGNERIA , E

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  1. UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA MAGISTRALE INTERFACOLTÀ IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALITÀ MOBILE WEBSITE VS MOBILE APP: STRATEGIE DI PROGETTO E SCENARI APPLICATIVI Relatore: Prof. Marco Porta Correlatore: Prof. Massimo Cellario Tesi di Laurea di EleonoraCampi Anno Accademico 2011/2012

  2. THE MOBILE WORLD The social is made up of a set of intense relations between individuals in close physical proximity John Urry, The New Mobilities Paradigm: mobile communication technologies have enabled the proliferation of connections at a distance, which are crucial for social life Mobile computing means accessing data without constraints on the physical location or on the equipment involved HOMO MOBILIS

  3. MOBILE DEVICES • Features: • personal • alwaysavaliable • immediacyofuse • alwaysconnected • customisation • interaction • location

  4. VARIETY OF MOBILE DEVICES Tablet E-bookreader Portable PC Smartphone Play station Navigation system Media player

  5. THE HISTORY • History: • Brick Era • CandyBar Era • FeaturePhone Era • Smartphone Era • Touch Era • Smartphones’ features: • organizationof personal activity • functionsof PC • media functions • telecommunicationfunctions • Internet services • GPS software • Wireless or Bluetooth connectivity

  6. THE MOBILE ECOSYSTEM Operators manage their networks • Platforms are: • licensed • proprietary • open Operating systems are between the platform and applications Application frameworks are used to create applications

  7. MOBILE OPERATING SYSTEMS A mobile operating system, also referred to as mobile OS, is the operating system that operates a smartphone, tablet or other digital mobile devices Modern mobile OSs add to the features of a personal computer’s operating system the capability to work with touchscreens, Bluetooth, WiFi, GPS, video camera, voice recorder, music player, … • Standard parts are: • kernel • file system • virtualmemory • scheduler • user interface • Mobile OSs are: • Symbian OS • AndroidOs • iOs • Windows Phone

  8. SYMBIAN OS WINDOWS PHONE

  9. ANDROID OS iOS

  10. THE MOBILE WEB… The mobile web refersto the accessto the World Wide Web, thatis the use of browser-based internet servicesfrom a mobile deviceconnectedto a mobile network or other wireless networks • Features: • smallerview • more suitablefor fast contents • geolocalized • a Consortiumtakes care of the standardization • largedevelopment

  11. …THE MOBILE WEB • Mobile web 2.0: • geolocalization • offline navigation • social networkingactivity • contextual advertising • on-demand streaming video • touch and multitouch • HTML5, CSS3, Javascript • Mobile websites can be: • Derived: PC version • adaptedto mobile • Dedicated: specially • designedfor mobile Derived website Dedicated website PC desktop website

  12. APPLICATIONS An application is a computer program designed to help people perform an activity. Depending on the activity, it can manipulate text, numbers, graphics Apps: applications for mobile devices • Twoidealrequirementsforapps: • adaptability • portability • Three typesofapps: • web apps • native apps • hybridapps

  13. WEB APPS OR NATIVE APPS? • A native application: • isspecificallydesignedtoberun on a mobile device • isdevelopedforspecificdevices • A web application or webapp: • isavaliablethrough a web browser • it can beusedbyalldevicesthat canaccess the web • Features: • performance • distribution and • market visibility • streamlined • support • full accessto GPS, • camera, etc. • app data stored • locally • languages: C, C ++, • Objective-C, Java • Features: • interoperability • and vendor • independence • streamlined • maintenance • based on open web • standards • fasterdevelopment • languages: HTML5, • CSS, Javascript

  14. HYBRID APPS The hybrid model is introduced to solve the limitations of the two models above, in response to the requirements of portability and adaptability Ability to access the functions of the device No need to write specific code for each device/platform Phonegap Titanium mobile SenchaTouch Some software tools are designedto create hybridapps:

  15. CASE STUDIES Whatisbetter? Mobile website or mobile app? I have considered four apps. The purpose of the analysis is to figure out which of the two alternatives offers better functionalities

  16. GOOGLE MAPS mobile website mobile app • The Mapsapphas more functions and relatedapps: • Navigator • Google Earth • Offline maps • Google Local • 3d • The mobile site has a simpler interface • The mobile site’s basic functions are easy to use • The app is more suitable complex operations • The app is more integrated with the device

  17. YouTube mobile website mobile app • The YouTubeappoffers: • channel management • possibilityto record videoswith theintegrated camera • There are not substantial differences • The interface changes slightly • For watching videos, both possibilities are good • For managing your own channel, the app is better

  18. FACEBOOK mobile website mobile app • The Facebookappoffers: • chat • possibilityto take and upload photoswith the integrated camera • There are not substantial differences • The interface changes slightly • FB developers are focusing more on the mobile • site because it is cross-platform • For the chat feature, the app is the best solution

  19. EBAY mobile website mobile app • The eBayappoffers: • possibilitytouse the integrated camera • acoustic signal for any news • The mobile site is very similar to the app • Differences are minimal • A buyer can use both versions • A vendor may prefer the app because of the the camera use

  20. IN CONCLUSION… • Surveyshaveshownthatuserspreferappsbecausethey are: • more convenient • faster • easiertobrowse • betterfrom the userexperiencepoint • ofview • easiertobuy

  21. …IN CONCLUSION • Mobile web apps are not integrated in the • devices but they are cross platform • Apps are not cross-platforms • Mobile apps must be accessed through the web browser • Apps are of immediate use because an icon • is on the screen

  22. Your customers dream of a happier and better life. Don’t move products. Enrich lives [Cit. Steve Jobs]

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