Canadian Media. Our Culture, Our Identity. “ Living next to (the United States) is in some ways like sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.” -- Pierre Trudeau.
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Our Culture, Our Identity
“ Living next to (the United States) is in some ways like sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”
-- Pierre Trudeau
In 1936, CBC radio begins in an attempt to prevent American culture from taking over Canada
CBC TV launched in 1952
cbc.ca launched in 1993
Determines that Canada is culturally threatened from the U.S.
Led to the creation of the Canada Council, which spends large amounts of money promoting Canadian culture
Based on a 1956 recommendation, the Canadian government begins to impose quotas on radio and television broadcasters
These quotas become known as the Canadian Content, or CanCon rules
35% of all music aired each week on all AM and FM stations must be Canadian
50% of content aired between 6 PM and 12 AM on Canadian TV stations must be Canadian
60% of overall TV programming must be Canadian
The CBC must air 60% Canadian content during prime time
Canadian radio stations must adhere to the MAPL System – if a song meets two of the following criteria, it is considered Canadian
Music – composed entirely by a Canadian
Artist – primary performer is Canadian
Production – song recorded in Canada
Lyrics – written entirely by a Canadian
The definition is not as clear. Things to be considered:
Are the producer and key creative personnel Canadian?
What amount of money is paid to Canadians for services provided to make the program?
What amount of money is spent in Canada on lab processing?