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The definition of Search Engine Marketing is this - a form or marketing to users on the Internet through natural search engine result listings as well as paid advertisement placings.
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Know More about Search Engine Know More about Search Engine Marketing Marketing The definition of Search Engine Marketing is this - a form or marketing to users on the Internet through natural search engine result listings as well as paid advertisement placings.
Search Engine Marketing (SEM) is a form of Internet or Online Marketing done by businesses. This involves promoting websites to enhance visibility through optimization of web content. SEM is a multi-billion dollar industry growing everyday; spearheaded by popular search engines like Bing, Google and Yahoo there are two types of SEM - organic (free) and inorganic (paid). Free or organic engine marketing is done through usage of on-page and off-page tactics and strategies to optimize a website pages and help engines understand them better. The nature of internet searches is growing rapidly and become more complex. However, the concept behind SEM is really very simple - when a consumer or business surfer is searching the web for information, that person is in 'hunt' mode; this sends signals through search engines to the marketers that the 'hunt' is on for information of either a direct or indirect nature. Organic SEM is the best practice as it involves creativity, technology, online promotion and usability; by basing searches on relevancy algorithms, search engines are able to optimize content element and content source.
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