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Any marketing initiative that uses online media and the internet via connected devices such as mobile phones, home computers, or the Internet of Things is referred to as digital marketing (IoT). Common digital marketing initiatives revolve around disseminating a brand message via search engines, social media, apps, email, and websites.
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Types of Digital Marketing DD Digital Marketing Agency In Kochi - Crab Netwok
Search Engine Optimization (SEO) The goal of SEO is to get a company to rank higher in Google search results, resulting in more traffic to the company’s website. To accomplish this, SEO marketers investigate the words and phrases that consumers use to search for information online and incorporate those terms into their own content.
Pay-per-click (PPC) Pay-per-click advertising is a type of paid advertising that enables marketing teams to essentially buy traffic to their website. Marketers place advertisements on websites or search engines such as Google and Microsoft Bing and are paid a fee each time an ad is clicked. These ads are frequently displayed at the top of the search results page and are typically determined by bids on specific keywords, whereas banner ads on websites typically have set prices.
Email Marketing It is a type of direct marketing in which you send information, offers, blogs, and so on directly to the inboxes of your mailing list. Your marketing email will appear in a sea of emails, but the trick is getting it read. Yes, it may appear among hundreds of emails, and if you can’t create an eye-catching email, it will be lost. Fortunately, there are email marketing tools and agencies (like us) that can help. Email marketing is an excellent way to reach out to customers, interact with them after purchases, and even send them a newsletter.
Social Media Marketing This includes everything a company does through social media channels. Although almost everyone is familiar with social media, marketers must approach it in an integrated and strategic manner. Social media marketing entails much more than simply posting to social channels and responding to comments. Efforts must be coordinated and consistent in order to be effective, rather than being an afterthought. There are many online tools available to automate and schedule social media posts to help keep posts consistent, but marketers should only use automation as a tool, not as a “set it and forget it” solution.
Mobile Marketing Many of the digital marketing strategies mentioned above can be included in mobile marketing initiatives, which typically use a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is growing, as it is expected that the number of mobile shoppers will reach 187.5 million by 2024. With the clear shift to mobile, marketers must consider how to optimise their current marketing efforts for mobile in order to provide a seamless and user-friendly experience.
Content marketing Content marketing uses storytelling and information sharing to increase brand awareness. The ultimate goal is for the reader to take a step toward becoming a customer, such as requesting more information, joining an email list, or making a purchase. Blog posts, resources such as white papers and e-books, digital video, podcasts, and other forms of content are all examples of content. In general, it should first and foremost provide value to the consumer, rather than simply advertising the brand or attempting to sell something. Content marketing is about developing a long-term, trusting relationship with your customers that can lead to many sales over time, rather than just making a single transaction.
