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Social responsibility and problem gambling. Dr Mark Griffiths Professor of Gambling Studies International Gaming Research Unit Nottingham Trent University (UK) Co-Director, IRGO. www.international-responsible-gaming.org. What is Responsible Gaming?.
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Social responsibility and problem gambling Dr Mark Griffiths Professor of Gambling Studies International Gaming Research Unit Nottingham Trent University (UK) Co-Director, IRGO www.international-responsible-gaming.org
What is Responsible Gaming? • Ethical, regulatory requirement, expected by customers • Responsible gaming is about giving people the choice to play well designed games in a secure and supportive environment • Social responsibility is a necessity not a luxury
World gambling trends(Griffiths, 2001; 2006) • Gambling becoming "technologised" • Gambling coming out of gambling environments • Gambling becoming "asocial" • Mass deregulation • Increased accessibility • (Increased social responsibility)
Influences on gaming behaviour(Griffiths, 2005; Parke & Griffiths, 2006; 2007) Individual Characteristics (Problem) Gambling Behaviour Structural Characteristics Situational Characteristics
Dimensions of responsible gaming (Griffiths & Wood, 2008) Design Behavioural transparency Customer support
Social responsibility tool examples Gaming Assessment Measure - Guidance about Responsible Design PlayScan (SpelKoll - Svenska Spel)
Responsible gaming practices (1)(Griffiths, 2002; Griffiths, Wood, Parke & Parke, 2007) • Advertising and promotion • Industry compliance to codes of conduct • Informed choice • Product purchase • Access by minors • Displaying of helpful information
Responsible gaming practices (2) • Advertising sources of help for gambling problems • Staff training • Design - game and environment • Monitoring player behaviour • Appropriate staff intervention • Support for social impact initiatives • Commitment to social responsibility
Online versus offline gaming • Convenience gambling • Behavioural tracking (positive and negative) • Player identification • Disinhibition effects • Practice/demonstration modes
Conclusions • Online gambling tends to provide less protection for vulnerable gamblers • Therefore higher levels of social responsibility are required • Companies need to focus on the three main SR domains in protecting, supporting and helping clientele