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Fudge is the Official Hair Partner for London Collections: Men SS14

SYNTHETIC WET LOOK LONDON COLLECTIONS: MEN SS14. SHOW: HOM by Jonathan Saunders SESSION STYLIST: John Vial, FUDGE Creative Director

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Fudge is the Official Hair Partner for London Collections: Men SS14

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  1. SYNTHETIC WET LOOK LONDON COLLECTIONS: MEN SS14 SHOW: HOM by Jonathan Saunders SESSION STYLIST: John Vial, FUDGE Creative Director COLLECTION: HOM by Jonathan Saunders features a range of bold shades, classic colour blocks alongside deeper hues of navy and black, with specially created textile prints and an edit of those taken from Jonathan's SS14 mainline menswear collection. All worn by models who looked like they just stepped off the beach – a male Bo Derek. HAIR INSPIRATION: The models needed to look like they had just got out of the sea, quickly ran their fingers through their hair and then walked down the runway. PRODUCTS USED: FUDGE Liquid Erekt£10.45 FUDGE Salt Spray £11.45 FUDGE Textures Classic Clay Wax £13.95 FUDGE Hair Varnish Shine Wax £10.45 • STEP BY STEP • Spritz FUDGE Liquid Erekt through the hair to wet it down. • Spritz FUDGE Salt Spray through hair and scrunch to achieve “beach” texture. • Apply FUDGE Textures Classic Clay Wax to the hair and shape to create messy, pulled back hair. • Finish by raking FUDGE Hair Varnish through the hair using fingers to achieve an effortless, wet look style that is so shiny it almost looks synthetic. step 1 Fudge is the Official Hair Partner for London Collections: Men SS14 Visit fudge.com to search and buy the full range of Fudge products. For stockist information call 020 7845 6333. Fudge Urban is stocked in Superdrug stores nationwide and superdrug.co.uk For more information, backstage images and videos please contact: Eliane Banda at PZ Cussons Beauty eliane.banda@pzcussonsbeauty.com T 020 7759 9784 Samantha Grocutt at Essence PR sam@essencepr.com T 020 7739 2858 www.fudge.com facebook.com/fudgehair @FudgeHair

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