Overview FACT is part of the group of companies that includes record label The Vinyl Factory; music store Phonica Records and a gallery/events space that celebrates the fusion of music and art. Hailed by the New Yorker as their ‘music website of the year,’ and by The Guardian’s as the ‘most influential,’ FACT is renowned worldwide for breaking news and showcasing new talent before it enters the mainstream, cherished for its exclusive weekly mix series, in-depth interviews, opinionated reviews and frontline dispatches from the global music scene.
Audience FACT’s readers are young, affluent, culture-loving music and art fans passionate about new music, live gigs, club nights and parties, festivals, the latest technology and must-have gadgets. Discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting. 60% are male, 30% 16-24 and 65% 25-34.
Advertising Success Music is at the core, and as a discerning affluent audience, FACT readers are going to GIGS, CLUBS and FESTIVALS, consuming MUSIC, ART, FILM and TECHNOLOGY. They lead very active social lives where experiences and critical behaviour are the true currency. FACT has successfully worked with the following brands: Adidas, Diesel, Absolut, Nike, Nissan, Tiger Beer, BT, Wrangler, Intel and Samsung; record labels such as EMI, Sony BMG, Warner Music, Domino Recording Company, Warp Records, 4AD and XL Recordings; and music festivals across the globe including SONAR, Mutek, Unsound, EXIT, Outlook, Lovebox, Bestival, Field Day, Wireless and many more.
Website statistics (August2012) 1,700,000+ page views a month 800,000+ visits a month 385,000+ unique users a month Average visit duration 5 minutes 55 seconds 50% UK 25% United States 20% Continental Europe 5% Rest of the World Source: Google Analytics
Advertising rates Leaderboard (728x90) Tenancy rate of £129+VAT per week or £389+VAT per month. CPM rate of £6 or £8 for expandable banners MPU (300x250) Tenancy rate of £119+VAT per week or £359+VAT per month. CPM rate of £5 or £8 for expandable banners
FACT weekly newsletter 25,000+ registered users receive and read this newsletter every week. FACT runs weekly competitions via the newsletter offering its readers new music, tickets to gigs and privileged access to events. Advertising 468x60 banners (GIF or JPEG only) £99+VAT each or 4 for the price of 3
Vinyl Factory Publishing Limited 18 Marshall Street, London W1F 7BE Tel: +44 (0)20 7025 1385 / Fax: +44 (0)20 7287 4912 E-mail: firstname.lastname@example.org Web: http://www.factmag.com